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Account Manager I
6 months ago
Advertiser Success Team (AST) assists with Onboarding new Advertisers and works on Optimizing accounts of existing Advertisers on SSPA or SA (Search Advertising). While Onboarding new Advertisers, we focus on providing a 1:1 personalized assistance in educating new Advertisers, setting them up for success. On Optimization, we perform account level optimizations, which include editing KWs, ASINs, bids, budgets & new campaign creation aligned to Advertiser goals. We are building a team of energetic and highly motivated Account Specialists who will help new and existing Advertisers understand the scope within Amazon Advertising programs to grow their business. Working with new Advertisers, you will be responsible to help equip them to identify the Advertising business opportunity, review their product listings, create Advertising campaigns and help them adopt high value actions on their account to influence their success in Advertising. You will work with a wide range of businesses to eliminate blockers to an advertiser’s success while driving greater commitment and results.
We are looking for a hands-on, creative, detail-oriented, analytical, and highly-motivated Sr. Specialist who will help new and existing Advertisers understand the scope within Amazon Advertising programs to grow their business. Working with new Advertisers, you will be responsible to help equip them to identify the advertising business opportunities, review their product listings, create advertising campaigns, and help them adopt high value actions on their account to influence their success in advertising. With existing advertiser, you will assist them to optimize their accounts tailor to their business goals. Ensuring seamless execution of smart, effective campaigns, deliver to advertiser’s needs and assist in driving new and repeat opportunities for the business.
To be successful in this role, one should have an experience of interacting with global clients (phone/email), be an effective communicator, quick to learn new tools and systems and flexible in the face of changes. You play a key role on the account team, growing the business by being the customer expert, developing audience and optimization recommendations. Our environment is fast-paced and requires someone who is comfortable working in a deadline-driven environment. You will carry business goals and will be measured on key metrics aligned to the sales and account management teams’ goals. You should have great attention to detail, solid deep dive ability and researching skills, strong judgment skills, ability to multi task (in terms of assisting multiple Advertisers with different issues at any one time) and more importantly, be customer obsessed. Technically sound in online Advertising, one should possess excellent verbal & written communication skills and should be able to explain issues and paths to resolution to Advertisers quickly and efficiently. You possess strong analytical ability, and will develop deep expertise in Amazon’s products and proprietary metrics to build winning campaigns and optimizing performance to derive insights and meet our advertisers’ needs. You also thrive in ambiguous situations, with exemplary stakeholder management and communication skills, helping you work across global locations.
Key job responsibilities
Core responsibilities include: -
- Provide Onboarding and Optimization support through 1:1 education and online trainings, along with setting up and optimizing campaigns for new and existing Advertisers
- Understand Performance Advertising and uses various tools and techniques to fix campaign set-up with a focus on improving and managing campaign performance and provide related campaign optimization support
- Provide input to improvise existing standard work instructions (SOPs) and ensures no deviations from the standard operating procedures
- Calling advertisers is a part of the job, however does not happen on a daily basis. Candidate should be willing to get on regular/daily calls (scheduled/unscheduled) with advertisers to discuss the strategy to be followed for their accounts.
- Taking complete ownership for a portfolio of accounts – Standard and High Value advertisers
- Open for communication via, phone, chat with internal and external stakeholders as customers.
- Engaging with advertisers/in-country Account Manager to understand their advertising goals and expectations from the program
- Leading kickoff calls with advertisers and drives discussion using a preset agenda, as and when necessary. Flawlessly executing end-to-end ad-optimization, liaising with key internal and external stakeholders
- Respond promptly & accurately to advertiser queries and help them resolve issues with regards to their campaigns
- Troubleshoot any technical or implementation issues, collaborating with internal teams to develop quick and sound solutions, provide feedback to the marketing and product development teams to improve advertiser experience
- Identify opportunities to improve designed Amazon product based on customer feedback, data analysis, and feature gaps with competitive products
- Taking complete ownership for a portfolio of accounts – Standard and High Value advertisers
- Open for communication via, phone, chat and others means with customers
- Analyzing account performance against key metrics to identify, recommend and implement optimization solutions to increase efficiency and meet clients’ KPIs
- Analyzing data trends and creating keywords lists, bids and budget suggestions; gathering and analyzing data at account/campaign/industry level
- Monitoring and communicating campaign progress through regular, in-depth activity reports and insights, using this knowledge as a basis for future campaigns
- Working with Account Management, Sales & Marketing and Product teams to identify and solve issues blocking advertiser performance
- Preparing documents around best practices, SOPs and framework for innovations
- Identifying opportunities to improve Amazon Advertising’s product based on customer feedback, data analysis, and feature gaps with competitive products
- Mentor new joiners and bring them up to speed with regards to program and process
BASIC QUALIFICATIONS
- Experience with Excel- - Experience with Excel
- - Graduate Degree with Advanced German language skill (minimum B2.2 or above)
- - Proven work experience of 4-6 years in sales / marketing efforts (Performed role of an Individual Contributor for 2 years is an advantage)
- - Advanced computer literacy especially in Microsoft Office applications – Excel, Access, Word and PowerPoint
PREFERRED QUALIFICATIONS
- Experience in e-commerce or online advertising