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Performance Marketer

2 months ago

Sany, India Hancod Full time
Performance Marketer at HancodDigital Private LimitedHancodis on the lookout for a Performance Marketer with a knack fordriving measurable results through digital marketing campaigns.This role is pivotal in scaling our digital presence and drivingthe acquisition of leads and customers across our suite oftechnology products and services. Success in this role meansachieving and exceeding our digital marketing goals throughdatadriven strategies and tactics contributing significantly toHancods mission of delivering innovative and quality solutions toenhance productivity andefficiency.Responsibilities:
  • CampaignManagement: Plan execute and manage digital marketingcampaigns across various channels including search engines socialmedia email and mobileplatforms.
  • DataAnalysis: Regularly analyze campaign performance datato identify trends insights and opportunities for optimization andgrowth.
  • ROIOptimization: Continuously test and optimize marketingtactics for better return on investment using A/B testingconversion rate optimization and other analyticalmethods.
  • BudgetManagement: Efficiently allocate and manage themarketing budget to maximize campaign performance and achievemarketing objectives.
  • SEO andContent Strategy: Collaborate with the content team todevelop SEO strategies that increase visibility and drive trafficto our website.
  • CrossfunctionalCollaboration: Work closely with the product designand sales teams to ensure marketing strategies align with businessgoals and customerinsights.
  • PerformanceReporting: Prepare and present regular performancereports to stakeholders offering actionable insights andrecommendations for futurecampaigns.
  • MarketResearch: Stay abreast of the latest digital marketingtrends and competitor strategies to maintain a competitiveedge.
Qualifications:
  • Education:Bachelor s degree in Marketing Business or a relatedfield.
  • Experience:Proven track record of success in performance marketingparticularly in a technology or softwarecompany.
  • Skills:Expertisein digital marketing tools and platforms (e.g. Google AnalyticsAdWords Facebook Ads Manager).
  • Stronganalytical skills with an ability to translate data into actionableinsights.
  • Excellent communication andpresentation skills.
  • Creative thinking with theability to develop innovative marketingstrategies.
  • Proficiency in SEO contentmarketing email marketing and socialmedia.
  • Certifications:Certifications in Google Analytics Google Ads Facebook Blueprint orsimilar are highly desirable.
Aspart of the Hancod team youll be contributing to an environmentthat prioritizes innovation quality and collaborative success. Ifyoure driven by performance metrics and have a passion forleveraging digital marketing to drive business growth we d love towelcome youaboard.

digitalmarketing,campaigns,seo,analytics,strategic planning,contentmarketing,email marketing,creative marketer

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