Marketing Research

1 week ago

Sany, India Randstad India Full time
JobDescription:

RequiredSkill sets ( including the qualitative skills) The candidate will be be who collects and analyzes dataon consumers competitors and the marketplace.

They interpret thefindings to provide valuable insights and recommendations tobusinesses for informed decisionmaking and to identify markettrends and opportunities.
He will conduct research andgathers data using various methods such as surveys interviews anddata analysis tools. They analyze the collected data interprettrends and provide reports and presentations to internalstakeholders.

They play a crucial role in helping businessesunderstand consumer preferences market dynamics and competitivelandscape to drive strategic decisionmaking and improve overallbusiness performance.


Candidate will be responsible for:
Collecting data on consumers competitors and market place andconsolidating information into actionable items reports andpresentations
Understanding business objectives anddesigning surveys to discover prospective customerspreferences
Compiling and analyzing statistical datausing modern and traditional methods to collect it
Collect data on consumers competitors and market place andconsolidate information into actionable items reports andpresentations
Understand business objectives and designsurveys to discover prospective customers preferences
Compile and analyze statistical data using modern and traditionalmethods to collect it
Perform valid and reliable marketresearch SWOT analysis
Interpret data formulate reportsand make recommendations
Use online market research andcatalogue findings to databases
Provide competitiveanalysis on various companies market offerings identify markettrends pricing/business models sales and methods ofoperation
Evaluate program methodology and key data toensure that data on the releases are accurate and the angle of therelease is correct
Remain fully informed on markettrends other parties researches and implement bestpractices
Ability to interpret large amounts of dataand to multitask
Strong communication and presentationskills
Excellent knowledge of statistical packages (SPSSSAS or similar) databases and MS Office
Search enginesweb analytics and business research tools acumen
Familiarity with CRM programs
Adequate knowledge of datacollection methods (polls focus groups surveys etc)
Working knowledge of data warehousing modelling andmining
Strong analytical and criticalthinking
BS degree in Statistics Marketing or relatedfield
Proven Market Research Analysisexperience/Education will be an additional advantage OKRs TeamMembers He/She Will Work With Conduct Consumerresearch to understand
1. Why they buy fromZeno
2. Why they switched from other competitors to Zenoand viza viz
3. what more they expect fromZeno
4. what is the available market size (TG) for thebusiness.
5. how do we acquire and retain more Cxchannels and method BTL Marketing
RetentionMarketing
Growth Marketing
DataScience
Consumer Research
Product andcategory team Interview Process Competencies He Will Be JudgedOn

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