Content Specialist

2 months ago

Navi Mumbai, India Finulent Solutions LLP Full time

Role Title : Content Specialist

Function : Marketing

Reports To COO & Talent Development Specialist

Location Mumbai (Turbhe)

Mission (Why does this role exist?) and Scope (About the Job)

  • Responsible for creating, editing, and managing content across various platforms to ensure it aligns with the company’s brand and marketing objectives.
  • Involves collaboration with multiple departments to produce engaging, high-quality content that drives traffic, engagement, and conversion.
  • Execute all aspects related to social media outreach, SEO optimization, brand building, direct campaigns, training content creating and more.
  • Responsible for planning, implementing, and managing the digital marketing strategy of the company.

Key Responsibilities and Outcomes (What the Person needs to accomplish in the role?)

1. Content Strategy

  • Collaborate with marketing, training and design teams to plan and implement content strategies.
  • Conduct research to understand audience needs and preferences, staying up-to-date with industry trends.
  • Analyze content performance and make data-driven recommendations for improvements.

2. Content Creation & Management

  • Create original content including articles and blog posts on specific topics to establish the company as an industry thought leader
  • Create weekly/monthly newsletters covering topics relevant to the renewable sector
  • Work with the management and business development team to update, design, and create content for client pitches, corporate event presentations, and other promotional material
  • Collaborate with multiple teams to design and create all internal company communication including emailers, posters, employee handbook
  • Maintain a content calendar to ensure timely delivery of all content projects
  • Manage content on various platforms using content management systems (CMS)
  • Ensure all content is accurate, up-to-date, and aligns with the company's tone and Page style

3. Social Media

  • Responsible for designing a comprehensive social media strategy for all the handles including developing content strategy, calendars, and creating engaging posts to increase the social media presence.
  • Conduct research on market trends, the company’s audiences and competitors, and end-to-end client journeys to drive engagements and conversions
  • Analyze digital marketing analytics reports and share insights with the team to develop optimization plans

4. Training Content Deliverable

  • Work with the subject matter experts (SMEs), and trainers to identify the training essentials and tailor the content to the specific need, knowledge level, and target audience
  • Develop a detailed outline that organizes the content logically by closely looking into the training modules
  • Assist in preparation of the training content with quizzes, tests, and other assessment tools to measure the understanding of the end audience
  • Support in preparation of supplementary material such as handouts, and reference sheets
  • Seek continuous input from the trainer and management to refine and improve the training material.

5. SEO and Digital Marketing

  • Optimize content for search engines to improve visibility and ranking
  • Manage the website, including developing and updating content, posting blogs and statutory information
  • Active involvement in SEO efforts (keyword and image optimization etc.)
  • Conducting on-site and off-site analysis of web SEO competition
  • Take the lead in revamping the design and content of the company website, whenever necessary

6. Communication and Brand Alignment Strategy

  • Execute the Communication strategy and manage the company’s brand image and positioning to strengthen relationships with all key stakeholders
  • Maintain consistency across all branding and communication activities
  • Work closely with graphic designers and other creatives to produce multimedia content
  • Coordinate with multiple departments to gather insights and create relevant content

Qualifications: Education, Competencies (Knowledge, Skills & Behavior) and Experience

Minimum Qualifications, Bachelor’s degree in Marketing, Digital Technologies, Journalism, Communication, or a relevant field.

Experience

5+ years of prior experience working in a similar role o 2+ years of hands-on experience with SEO/SEM, Google Analytics and Google AdWords campaigns

Requirements

Requirements

  • Good knowledge of all different digital marketing channels
  • Proven experience as a Creative Content Specialist, Copywriter, or similar role
  • Familiarity with SEO best practices and content optimization tools
  • Proficiency in content management system (CMS) and basic HTML
  • Good knowledge and experience with online marketing tools and best practices
  • Familiarity with web design
  • Sense of ownership and pride in your performance and its impact on a company’s success Critical thinking and problem-solving skills
  • Good time-management skills
  • Great interpersonal and communication skills - excellent command over written and spoken English is a must.
  • Strong writing, editing, proofreading, layout and design, and professional printing/publishing skills are essential.
  • Ability to multitask and handle multiple projects simultaneously

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