SEM Specialist
4 weeks ago
Brief Job Description:
Own lead generation activities across Google Search, GDN, Social Media & Email Marketing. Identify lead generation and optimization opportunities across digital channels and platforms. Plan and execute digital marketing campaigns that leads to acquisitions through improved web site traffic, conversions, and ultimately revenue. Explore new developments in the digital landscape and find ways to effectively market the products. Measure and report on performance of all digital marketing campaigns. Assist with brainstorming new and creative campaigns to align with brand goals and expectations.
Desired Candidate Profile:
The candidate is required to have hands-on experience managing platforms such as Google Ads, Facebook, the GDN, and Email Marketing for lead generation. Well-versed with one of the following web analytics solutions such as Google Analytics, Adobe Analytics, or Microsoft Clarity. Experience in conversion optimization techniques a plus. Have a flair to optimize lead generation campaign with keen focus on CPC, CPL and CPA metrics. Thorough understanding of digital marketing tags – Google Conversion tracking tags, Facebook Pixel, LinkedIn Insights tag, Google Analytics tag, and remarketing tags. Exposure from EdTech platform preferred.-
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