Digital Marketing Specialist

3 weeks ago

mumbai, India Tanla Platforms Limited Full time
We are looking for looking for Digital Marketing Specialist.
Location - Mumbai/ Gurgaon
Qualification - Bachelor’s in communications or MBA in Marketing
Years of experience- 4+ years of experience B2B/ Saas organization.
Job Responsibilities:
Develop social media plans for all our subsidiaries.
Responsible for always on content creation & establishing creative best practices.
Responsible for leading the growth of our social media channels.
Develop and execute engaging campaigns across their platforms and capture different consumer insights.
Review and analyze social media KPIs to identify trends and key insights, creating monthly & annual reports for social media.
The candidate will oversee day-to-day social media and community activities including coordinating & creating content to support daily posts, moderating online community discussions, and responding to comments on the various social media platforms and to community inquiries.
Implementing customer marketing & employer branding campaigns across social.
Basic level website management, SEO & SEM
Basic level knowledge of marketing automation platforms.
Knowledge and Skills:
Strong knowledge of best practices for organic growth across social channels.
knowledge of tools like Social Bakers, TalkWalker, Hubspot
Proficiency in social media platforms like LinkedIn, Twitter, Facebook & Instagram.
Has basic knowledge of website tools like GA4, Wordpress etc.

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