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Digital Marketing Specialist

2 months ago

Mumbai, India Tanla Platforms Limited Full time

We are looking for looking for Digital Marketing Specialist.



Location- Mumbai/ Gurgaon


Qualification- Bachelor’s in communications or MBA in Marketing


Years of experience- 4+ years of experience B2B/ Saas organization.



Job Responsibilities:

  • Develop social media plans for all our subsidiaries.
  • Responsible for always on content creation & establishing creative best practices.
  • Responsible for leading the growth of our social media channels.
  • Develop and execute engaging campaigns across their platforms and capture different consumer insights.
  • Review and analyze social media KPIs to identify trends and key insights, creating monthly & annual reports for social media.
  • The candidate will oversee day-to-day social media and community activities including coordinating & creating content to support daily posts, moderating online community discussions, and responding to comments on the various social media platforms and to community inquiries.
  • Implementing customer marketing & employer branding campaigns across social.
  • Basic level website management, SEO & SEM
  • Basic level knowledge of marketing automation platforms.



Knowledge and Skills:

  • Strong knowledge of best practices for organic growth across social channels.
  • knowledge of tools like Social Bakers, TalkWalker, Hubspot
  • Proficiency in social media platforms like LinkedIn, Twitter, Facebook & Instagram.
  • Has basic knowledge of website tools like GA4, Wordpress etc.

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