Growth Marketing Specialist

2 days ago


Bengaluru, India Metyis Full time

What we offer

Interact with C-level at our clients on regular basis to drive their business towards impactful change. Lead your team in creating new business solutions. Seize opportunities at the client and at Metyis in our entrepreneurial environment. Become part of a fast growing international and diverse team.

What you'll do

As a member of our Digital Commerce team, the Growth Marketing specialist will drive e-commerce marketing initiatives across relevant customer touchpoints, channels and platforms. This will include strategizing & execution of performance marketing plans, working with relevant teams to optimize website performance, SEO, affiliates, email and mobile marketing initiatives to drive customer acquisition, retention & loyalty and keeping up to date with market & industry trends and insights.

Develop monthly marketing plans across paid and owned channels including Performance Marketing, Email, SMS, WhatsApp, SEO, Website & other touchpoints, in line with client’s annual business plan. Oversee and manage relationship with third party digital agencies to ensure setup, execution, and optimization of performance marketing campaigns to drive traffic, conversions, and revenue. Work with different team members (including analytics, platform management and marketing) to develop data- backed insights and recommendations for budget utilization and campaign optimization. Track the performance of digital campaigns & channels (Social, Search, SEO, Affiliates, CRM) across key metrics such as ROAS, CTR, CR% etc., maintaining dashboards in real-time & creating reports for key stakeholders. Coordinate with content, design & technology teams to develop and execute communication strategies for e-commerce platforms, oversee content calendars and ensure regular updates of content on platform in line with monthly business objectives. Tracking competitor & industry performance and keeping up to date with market & seasonal trends.

What you’ll bring

3 – 4 years of experience in digital marketing & advertising, with client facing responsibilities with client facing responsibilities. Strong analytical & strategic skills. Good communication and organization skills with a willingness to collaborate with teams across functions (Technology, Creative, External Agencies etc.). Previous experience working in e-commerce preferred.

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