Shopper Marketing Manager

2 months ago

Mumbai, India Colgate-Palmolive Company Full time

Relocation Assistance Offered Within Country
# 163406 - Mumbai, Maharashtra, India

Who We Are
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.

We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health.

If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team
 

 

Job Purpose:
The Shopper Marketing Manager leads the development, implementation and optimization of in-store retail marketing strategies, tactics, and programs.  This role is responsible for bringing brand strategy/tasks to life in store & drive conversions/purchase through effective shopper messaging, promotional grids, innovative instore elements & optimised investment strategy. Shopper Marketing manager needs to have a dual expertise - Consumer expertise on brand tasks & Shopper expertise on Retail environment nuances. This role will work very closely with Retail Environment Managers within Retail Marketing, Customer Development teams (Indirect and Direct Trade), Consumer Marketing, among others.

 

Key Responsibilities:

  • Develop shopper strategy and communication plans and execute national/ regional in-store retail programs, based on business goals, priorities and opportunities
  • Develop a deep data-backed understanding of shopper journey, trends and behaviors to drive actionable insights on the right shopper levers to deploy, in the right channels, at the right times
  • Own brand tasks/strat in store to drive conversions & hence, revenue
  • Maximize new consumer acquisition and repeat purchases through point of sale marketing and messaging strategies - including but not limited to POS, planograms, promotion strategy
  • Partner with Consumer Marketing team to plan activities and events grounded in deep understanding of the shopper
  • Partner with indirect and direct Customer Development teams to build sales-driving programs based on needs, as well as optimizing asset quantities based on budget
  • Ongoing evaluation of program efficacy and provide recommendation for optimization
  • Complete strategic and detailed analysis on the marketplace and competitive programs, in-market trends across the category with goal of identifying opportunities within in-store environment

 

​An Ideal Candidate - 

Essential: Shopper marketing including omni, digital, in-store, promotional tactics, execution processes

Desirable: Customer Marketing, Brand Management within FMCG 

No. of yrs of Experience required.: 4 + yrs of Sales and/or Brand Management experience, with minimum of 2 years of customer marketing/shopper marketing experience 


Our Commitment to Sustainability
With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact. We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.

Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.

 #LI-Hybrid

  • Shopper Marketing

    6 months ago

    Mumbai, Maharashtra, India 3M Full time

    **Job Description**: - About 3M Short Description: 3M’s Consumer Business Group in India comprises the iconic brands Scotch-Brite, Post-IT & Scotch tapes, Command & Meguires. CBG believes in innovating to simplify life and work of consumers. Our role in 3M Portfolio is to leverage core of the company, bring high value solutions to retail and be the most...

  • Master Creative Director for Shopper Marketing Excellence

    9 hours ago

    Mumbai, Maharashtra, India Publicis Groupe Full time

    Join Publicis Groupe as a Master Creative Director for Shopper Marketing Excellence and lead the charge in crafting innovative experiences that captivate consumers. Our esteemed client seeks an individual with 10+ years of agency experience in shopper, retail, and POSM design to spearhead their creative vision.About Publicis GroupeBuilt on a legacy of...

  • Lead Graphic Designer

    2 weeks ago

    Mumbai, Maharashtra, India Havas Media Network India Full time

    About the RoleWe are seeking a highly skilled Lead Graphic Designer to join our team in shopper marketing. As a key member of our creative team, you will be responsible for delivering high-quality designs that drive business results.Key Responsibilities:Develop and implement design concepts that meet client needs and objectivesCollaborate with...

  • Art Director

    2 weeks ago

    mumbai, India Havas Media Network India Full time

    Designation:Senior Graphic Designer ( Shopper Marketing, In-store Activations, POP Display, 3D Design )The Senior Graphic Designer will work in conjunction with the creative director and other teammembers to deliver upon the Agency’s creative vision of idea-driven, measurable, outstanding work. Candidate must be a self-motivated, intelligent, constructive,...

  • Art Director

    3 weeks ago

    mumbai, India Havas Media Network India Full time

    Designation: Senior Graphic Designer (Shopper Marketing, In-store Activations, POP Display, 3D Design)The Senior Graphic Designer will work in conjunction with the creative director and other teammembers to deliver upon the Agency’s creative vision of idea-driven, measurable, outstanding work. Candidate must be a self-motivated, intelligent, constructive,...

  • Art director

    3 weeks ago

    Mumbai, India Havas Media Network India Full time

    Designation: Senior Graphic Designer ( Shopper Marketing, In-store Activations, POP Display, 3 D Design ) The Senior Graphic Designer will work in conjunction with the creative director and other team members to deliver upon the Agency’s creative vision of idea-driven, measurable, outstanding work. Candidate must be a self-motivated, intelligent,...

  • Art director

    3 weeks ago

    Mumbai, India Havas Media Network India Full time

    Designation: Senior Graphic Designer ( Shopper Marketing, In-store Activations, POP Display, 3 D Design )The Senior Graphic Designer will work in conjunction with the creative director and other teammembers to deliver upon the Agency’s creative vision of idea-driven, measurable, outstanding work. Candidate must be a self-motivated, intelligent,...

  • Art Director

    1 month ago

    Mumbai, India Havas Media Network India Full time

    Designation: Senior Graphic Designer ( Shopper Marketing, In-store Activations, POP Display, 3D Design ) The Senior Graphic Designer will work in conjunction with the creative director and other team members to deliver upon the Agency’s creative vision of idea-driven, measurable, outstanding work. Candidate must be a self-motivated, intelligent,...

  • Art Director

    2 months ago

    Mumbai, India Havas Media Network India Full time

    Designation:Senior Graphic Designer ( Shopper Marketing, In-store Activations, POP Display, 3D Design )The Senior Graphic Designer will work in conjunction with the creative director and other teammembers to deliver upon the Agency’s creative vision of idea-driven, measurable, outstanding work. Candidate must be a self-motivated, intelligent, constructive,...

  • Publicis - AVP - Strategy - Shopper Planning

    1 hour ago

    Mumbai, India Publicis Groupe Full time

    - The AVP Strategy manages one or more client businesses or brands, and ensures team members are working together effectively and maximizing agency capabilities and resources to deliver outstanding work to clients and profitability to the agency.- This person will lead strategic development of account(s), identifying new opportunities to grow account and...

  • Personal Shopper

    6 months ago

    Mumbai, India NATURE'S BASKET Full time

    Position Objective: Provide advice, guidance, and buying services to High National Income/High Value customers only who visit our stores. They have an advanced knowledge of products, trends, and services, and become trusted consultants for specified customers only. Primary Responsibilities: - Communicating with customers to determine what they’re looking...

  • Art Director

    3 weeks ago

    mumbai, India Havas Media Network India Full time

    Designation: Senior Graphic Designer (Shopper Marketing, In-store Activations, POP Display, 3D Design ) The Senior Graphic Designer will work in conjunction with the creative director and other team members to deliver upon the Agency’s creative vision of idea-driven, measurable, outstanding work. Candidate must be a self-motivated, intelligent,...

  • Art Director

    1 month ago

    Mumbai, India Havas Media Network India Full time

    Designation: Senior Graphic Designer ( Shopper Marketing, In-store Activations, POP Display, 3D Design ) The Senior Graphic Designer will work in conjunction with the creative director and other team members to deliver upon the Agency’s creative vision of idea-driven, measurable, outstanding work. Candidate must be a self-motivated, intelligent,...

  • Art Director

    2 months ago

    mumbai, India Havas Media Network India Full time

    Designation: Senior Graphic Designer (Shopper Marketing, In-store Activations, POP Display, 3D Design ) The Senior Graphic Designer will work in conjunction with the creative director and other team members to deliver upon the Agency’s creative vision of idea-driven, measurable, outstanding work. Candidate must be a self-motivated, intelligent,...

  • Art Director

    2 months ago

    Mumbai, India Havas Media Network India Full time

    Designation: Senior Graphic Designer (Shopper Marketing, In-store Activations, POP Display, 3D Design ) The Senior Graphic Designer will work in conjunction with the creative director and other team members to deliver upon the Agency’s creative vision of idea-driven, measurable, outstanding work. Candidate must be a self-motivated, intelligent,...

  • Publicis - Creative Director - Shopper

    2 hours ago

    Mumbai, India Publicis Groupe Full time

    Position : Creative Director - ShopperReporting to: Head of DesignLocation: MumbaiOverview:- Arc India is Publicis Groupe India's specialist entity focusing on building brands by creating experiences and engagement with consumers while they are on the move.- Arc India is powered by data and tech-enabled insights to deliver execution at scale across the...

  • Senior Graphic Designer

    1 week ago

    Mumbai, Maharashtra, India Havas Media Network India Full time

    About the RoleWe are seeking a seasoned Senior Graphic Designer to join our team at Havas Media Network India. As a key member of our creative department, you will be responsible for delivering high-quality design solutions that drive business results.Job Summary:Develop and execute innovative visual concepts that align with our agency's creative...

  • In-Store Retail Marketing Strategist

    2 days ago

    Mumbai, Maharashtra, India Colgate-Palmolive Company Full time

    About Colgate-Palmolive CompanyWe are a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso,...

  • Retail Marketing Manager

    1 month ago

    Mumbai, Maharashtra, India Colgate-Palmolive Full time

    About ColgateAt Colgate, we're passionate about building a future to smile about for our employees, consumers, and surrounding communities. We take immense pride in our brand, which fuels our workplace to encourage innovative thinking, champion experimentation, and promote authenticity.Job SummaryWe're seeking a talented Retail Marketing Manager - Customer...

  • Brand Crafting Specialist

    9 hours ago

    Mumbai, Maharashtra, India Unilever Full time

    About UnileverAs a purpose-led business, Unilever offers a unique opportunity to make a positive impact on the world. With a portfolio of well-loved brands, we strive to improve the lives of our consumers and communities.We believe in innovation, creativity, and entrepreneurship, empowering our employees to challenge ideas and disrupt processes. Our company...