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In-Store Retail Marketing Strategist

1 month ago

Mumbai, Maharashtra, India Colgate-Palmolive Company Full time
About Colgate-Palmolive Company

We are a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom's of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Pet Nutrition.

Job Title: In-Store Retail Marketing Strategist

We are looking for an experienced In-Store Retail Marketing Strategist to lead the development, implementation and optimization of in-store retail marketing strategies, tactics, and programs. The successful candidate will have a deep understanding of shopper behavior and preferences, as well as expertise in developing effective promotional grids and in-store elements.

Responsibilities
  • Develop shopper strategy and communication plans and execute national/ regional in-store retail programs, based on business goals, priorities and opportunities.
  • Develop a deep data-backed understanding of shopper journey, trends and behaviors to drive actionable insights on the right shopper levers to deploy, in the right channels, at the right times.
  • Own brand tasks/strat in store to drive conversions & hence, revenue.
  • Maximize new consumer acquisition and repeat purchases through point of sale marketing and messaging strategies - including but not limited to POS, planograms, promotion strategy.
  • Partner with Consumer Marketing team to plan activities and events grounded in deep understanding of the shopper.
  • Partner with indirect and direct Customer Development teams to build sales-driving programs based on needs, as well as optimizing asset quantities based on budget.
  • Ongoing evaluation of program efficacy and provide recommendation for optimization.
  • Complete strategic and detailed analysis on the marketplace and competitive programs, in-market trends across the category with goal of identifying opportunities within in-store environment.
Requirements
  • Shopper marketing including omni, digital, in-store, promotional tactics, execution processes.
  • Customer Marketing, Brand Management within FMCG.
  • No. of yrs of Experience required.: 4 + yrs of Sales and/or Brand Management experience, with minimum of 2 years of customer marketing/shopper marketing experience.
Estimated Salary: $70,000 - $90,000 per annum

Colgate-Palmolive Company is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.