Digital Marketing Associate

3 weeks ago

Hyderabad, India Coursevita Full time

Coursevita is an innovative EdTech company committed to revolutionizing education through cutting-edge technology solutions. Our mission is to empower learners worldwide by providing access to high-quality educational resources and personalized learning experiences.

As a key member of our marketing department, you will play a crucial role in driving the company's digital marketing initiatives and promoting our products and services to our target audience.

Roles and Responsibilities:

  • Develop and implement digital marketing campaigns across various channels, including email, social media, search engine optimization (SEO), and pay-per-click (PPC) advertising.
  • Create engaging content for digital platforms, including website copy, blog posts, social media updates, and email newsletters.
  • Conduct market research and analysis to identify trends, insights, and opportunities for optimization.
  • Collaborate with cross-functional teams to develop and execute product marketing strategies that drive awareness, engagement, and conversions.
  • Monitor and analyze the performance of digital marketing campaigns using analytics tools and provide regular reports and insights to stakeholders.
  • Stay updated on industry trends and best practices in digital marketing, and recommend innovative strategies to enhance our marketing efforts.
  • Assist in the planning and execution of promotional events, webinars, and other marketing initiatives.
  • Maintain brand consistency across all digital channels and ensure compliance with company guidelines and standards.


RequirementsRequirements:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Proven experience in digital marketing, with a strong understanding of digital marketing techniques, tools, and platforms.
  • Demonstrated experience in product marketing and promoting software products or services is highly desirable.
  • Proficiency in digital marketing tools and platforms, including Google Analytics, Google Ads, social media management tools, and email marketing software.
  • Excellent written and verbal communication skills, with the ability to create compelling content for digital channels.
  • Strong analytical skills and the ability to interpret data and metrics to inform marketing strategies and decision-making.
  • Creative thinking and problem-solving skills, with a proactive and collaborative approach to work.
  • Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
  • Knowledge of SEO, SEM, and content marketing best practices is a plus.


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