Manager-Retail Marketing(W&W)

6 months ago

Bengaluru, India Titan Company Full time
Job Description:

Unique Job Role

Assistant Manager/ Manager, Retail Marketing

Function

Sales

Reporting to

Sr. Manager, Marketing

Business

Watches & Wearables 

Band 

Date

Job Details

To manage and coordinate all marketing promotions of offline channels and devise BTL activates based on analysis of audiences, current market conditions and competitor information for the Titan World & Helios channel. Lead the organized BTL campaigns centrally with all India partners – Magic Pin, Uber, Pine Labs etc.To enhance the digital presence of the on ground stores – GMB, Store webpages etc.Digitize processes and lead critical store promotions.Prepare calendar of events and share campaign creatives with regional teamsCoordinate with external international brands and convince them to partner in activities

External Interfaces

Internal Interfaces

Key customersThird Party Service ProvidersMarketing agencyExternal auditors Digital partners  Regional sales teams Product and Brand teamsAnalytics teamsSupport teamsDesigning, Encircle & Social media teams

Job Requirements

Education

Graduate (MBA)

Relevant Experience

3- 4 years

Behavioural Skills

Customer orientationAmbiguity toleranceDrive for outputsNetworking abilityInfluencing/convincing abilityDetail orientation 

Knowledge

Vendor managementTechnology savvy Digital prowess – GMB, Website management

Process Contributions

Process Contribution

Process Outcome

Performance Measure

Sales: Sales planning: BTL – Centralized & Regional

Provide inputs in formulating the BTL activities, High impact on-ground marketing activities Develop the annual marketing spend targets to maximize channel top line and bottom line Provide periodic reviews on performance against plan  Plan and execute activities with Pan India partners and find new collaboration partners Annual business plan Year on Year business growth

Sales: Retail marketing: Digital Presence

Digital presence on Google My Business, Store Websites etc. Digitize tracking and action on missed calls etc. Digital presence enhancement  Alignment score

Sales: Retail marketing: Annual campaign creatives & Partnerships

Plan campaigns in advance and share creatives, marketing plans with regions Speak to different brands (Helios) and get sponsorships from them for specific events Retail marketing calendarMarketing activities  Increase in new/ repeat customers

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