Junior Manager-Retail Marketing

6 months ago

Bengaluru, India Titan Company Full time
Job Description:

Job Description: Junior Manager Retail Marketing (LFS) W&W

Unique Job Role

Junior Manager Retail Marketing (LFS) W&W

Function

Sales

Reporting to

Manager Retail Marketing W&W

Business

Watches & Wearables

Grade

Date

---

Job Details

To coordinate marketing promotions for Large Format Stores in both digital and offline channels and execute the BTL activates across locations by collecting data on customers, current market conditions and competitors

External Interfaces

Internal Interfaces

• Key customers

• Third Party Service Providers

• Marketing agency

• Digital partners

• Regional sales teams

• Support teams

Job Requirements

Education

Graduate

Relevant Experience

3-5 years

Behavioural Skills

• Customer orientation

• Networking ability

• Influencing/convincing ability

Knowledge

• Marketing/ retail experience

• Technology savvy

• Competent skills in MS excel, PPT

• Digital Marketing

Process Contributions

Process Contribution

Process Outcome

Performance Measure

Sales: Retail marketing: Brand/ Retail lead marketing

1. Provide inputs to develop plans for the annual retail marketing activities in-line with the overall brand/ company strategy for Large Format Stores (LFS)

2. Provide inputs to develop plans for retail based schemes/activities at identified locations aimed to increase walk-ins

3. Provide inputs and create store level marketing activities during new store launches, store renovations, concern stores & store anniversaries for LFS

4. Coordinate with the regional teams in identifying the concern stores and evaluate the cause of the underperformance and create proposals for additional marketing support in LFS

● Retail marketing calendar

● Marketing activities

● Increase in new/ repeat customers

Sales: Retail marketing: Execution and Implementation

1. Monthly roll out of SOH planned in regions

2. Timely implementation

3. Crisis management

● Value Creation

● Increase in new/ repeat customers

Sales: Retail marketing: Digital Marketing

1. Adapt the designs and roll out promotional campaigns in the identified mediums and touchpoints like Channel ecom and social media for LFS

2. Measuring the payout, ROI and Visibility of these activities
Feature all campaigns on SS LS & CN on FB & Twitter page and link them with all chain's OMNI channel & organize monthly activities with these channels.

● Digital marketing strategies

● Increase in new/ repeat customers

● Customer satisfaction scores

Sales: Retail marketing: Vendor Management

3. Identify vendors suitable for catering to the requirements and enter into long term agreements

4. Manage marketing agencies in delivering required designs as per the intended objective

● Vendor SLAs

● Adherence to timelines

Sales: Retail operations: Store assistance

1. Assistance to store in terms of procuring and sending Carry Bags, toolkits, pair boxes, etc

2. Any assistance to the Store to improve the presentation of the brand.

● Timely Execution

● Adherence to timelines

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