Retail Marketing Manager
4 weeks ago
- Position Title-Manager-Retail Marketing
- Location – Bengaluru (Corporate Office).
- Total Experience – 8 to 15 Years.
- Qualification – MBA (Marketing) (Full Time is Compulsory).
- Reporting to Head – Retail Business Head
- Direct Reporting –Yes ( Approx 2 to 3)
- Languages Known- English & Hindi.
- Industry- FMCD (Preferably Small Appliances)/Consumer Durable/ Retail /Building Material /Telecom/ Apparel/Travel (Luggage).
Key Responsibilities:-
A) Prestige Exclusive store marketing:-
- Drive store central marketing calendar in line with brand calendar across ATL and Digital mediums
- Drive local store marketing objectives through BTL and activations and hyperlocal marketing
- Drive in-store visual merchandising, planograms, product communication and display requirements
- Own the Prestige Xclusive channel advertising and promotions budget.
B) Customer Experience:-
- Driving customer delight initiatives through brand alliances in gift cards, payment solutions and EMI through agencies and team
- Drive customer engagement and experience through Loyalty Program, Endless Aisle, WhatsApp commerce and data-driven Omni channel communications flows
- Improve store experience through Customer Feedback and customer service metrics, Store Audits
- Support with Strategic planning and setting up of business processes through process improvements (automation) and monitoring to create a conducive culture for growth
- Training - Drive the store and team learning objectives through E-Learning and Classroom Training sessions.
- Store Visits And travel - Regular market visits to gain market intelligence and feedback from stores & retail team.
C) New Store Opening:-
- Provide Design support for all FOFO stores and ensure customer experience standards are maintained. Provide signage, branding, fixtures, and related support for bringing store design to life
- Project manage all Company store openings - recee, design, BOQ, Capex, Vendor finalization, kick-off, supervision, payments, handover, asset register.
- Maintain store standards at all Co stores and drive revamp and renovation projects as required to upgrade store shopping experience.
- Own the company store capex budget and drive timely and cost-effective execution with the help of vendors and internal team members.
Remarks-
Candidates having the following experience will be preferred.
- Core Retail Marketing Experience is a must.
- Exposure to an Organized Retail chain is compulsory.
- Consumer Experience– taking care of store design + VM is compulsory
- Must have handled Retail marketing and Store opening.
- Handled multiple agencies independently.
- Strategic Thought is a must
- Looking for a stable candidate only (Frequent job changes will be not considered).
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