Performance marketing

3 weeks ago


Mumbai, India Fashion TV India Full time
Position Performance Marketing
Job LocationSantacruzMumbai
WorkdaysMonday to Friday 10:00 to7:00PM
Overview:ThePerformance Marketing Analyst plays a crucial role in drivingdigital marketing campaigns and analyzing their performance tooptimize results. This position is essential for leveraging datainsights to refine marketing strategies and improve campaigneffectiveness.
KeyResponsibilities:
  • Plan and executedigital marketing campaigns to drive lead generation and customeracquisition
  • Analyze campaign performance datato identify trends insights and opportunities foroptimization
  • Optimize ad creatives and landingpages to improve campaign conversionrates
  • Conduct A/B testing and multivariateanalysis to enhance campaignperformance
  • Utilize digital marketing analyticstools to track and report on campaignperformance
  • Collaborate with crossfunctionalteams to align marketing strategies with businessgoals
  • Stay updated on industry trends and bestpractices in performance marketing
  • Develop andimplement SEO/SEM strategies to enhance online visibility andtraffic
  • Monitor and report on key performanceindicators (KPIs) for digital marketingcampaigns
  • Provide datadriven recommendations tooptimize marketing spend and ROAS (Return on AdSpend)
  • Conduct competitive analysis to identifyopportunities for differentiation andimprovement
  • Create comprehensive reports andpresentations to communicate campaign performance insights tostakeholders
  • Work closely with externalmarketing partners and agencies to drive collaborative campaignefforts
  • Contribute to the development ofmarketing attribution models to measure the impact of varioustouchpoints

RequiredQualifications:
  • Bachelors degree inMarketing Business Statistics or relatedfield
  • Proven experience in digital marketingwith a focus on performance analysis andoptimization
  • Proficiency in digital marketinganalytics platforms such as Google Analytics Adobe Analytics orsimilar tools
  • Strong analytical skills with theability to interpret complex data sets and derive actionableinsights
  • Experience with A/B testingmultivariate analysis and conversion rate optimization(CRO)
  • Knowledge of SEO/SEM best practices andstrategies for driving organic and paidtraffic
  • Excellent communication skills with theability to present findings and recommendations to diverseaudiences
  • Ability to work effectively in afastpaced dynamic environment with shiftingpriorities
  • Proficiency in Excel SQL or otherdata manipulation and analysistools
  • Understanding of key performance metricsand KPIs in digital marketing
  • Experience inmanaging ad campaigns across various digital platforms includingsocial media search and display
  • Strong projectmanagement skills with the ability to coordinate and executemultiple campaignssimultaneously
  • Detailoriented mindset with afocus on accuracy and precision in data analysis andreporting
  • Strategic thinking with the abilityto identify opportunities for improving campaign performance andROI

Thanks&RegardsRahulPoddarEmailCallWhatsApp
Visitus for more details at

dataanalysis,digitalmarketing,seo/sem,facebook,digital,campaigns,data,analytics,performancemarketing,optimization,skills,a/b testing,drive,performanceanalysis,performance management,digitalagency


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