Performance Marketer

2 weeks ago


Mumbai, India Wemy Full time

About Wemy: At Wemy we are passionate about promoting women entrepreneurship and empowering small businesses to thrive in the business world. Wemy is a marketplace for unique products from across the country. We showcase a unique collection of curated products across major categories like Home Décor, Eco Friendly, Accessories, Personal Care & Food. Whether you are searching for a special gift or looking to adorn your space with distinctive pieces, our marketplace offers a diverse range of products catering to every taste and style.


Requirement: We are presently seeking a Performance Marketer who has a proven history of success in boosting revenue, acquiring users and enhancing brand recognition. Working closely with the Founding team of a startup is a great way to prove your mettle.


Responsibilities

Your responsibilities will include:

  • Formulating and implementing a robust strategy and action plan for performance marketing
  • Crafting and overseeing digital prospecting and remarketing campaigns
  • Budget and campaign management across various digital platforms to maximize return on investment and achieve cost-effective customer acquisition
  • Ensuring effective planning, execution, and optimization of key traffic indicators through paid, organic, and owned media channels
  • Exploring and experimenting with new channels to consistently surpass established performance metrics
  • Collaborating closely with management to propose ideas for enhancing funnel conversion, provide feedback, and present results.


Qualifications

  • You have a degree in Marketing, Business Administration or a related field.
  • You have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.
  • You have solid expertise in campaign and channel analysis and reporting on Meta, Linkedin, other social platforms, including Google Analytics experience.
  • You possess excellent analytical skills and leverage data, metrics, analytics and consumer behavior trends to drive actionable insights & recommendations.
  • You are a highly goal-oriented individual and have excellent communication skills.
  • You are open-minded, curious and a strong problem solver.


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