Performance Marketer

2 weeks ago


Mumbai, India AKAR LIMITED Full time

Are you an experienced and results-driven Performance Marketer with a proven track record of driving successful marketing campaigns for B2B brands? Join our dynamic team at AKAR Limited and take the lead in conceptualizing, creating, and executing high-impact campaigns across various digital platforms. As a seasoned professional, you will be responsible for driving our performance marketing strategies and achieving measurable results.

**Responsibilities**:

- Conduct market research and competitor analysis to identify opportunities and optimize campaign performance.
- Utilize data-driven insights to develop innovative and effective marketing strategies that align with business objectives.
- Set clear campaign objectives, performance benchmarks, and KPIs to measure and optimize campaign success.
- Manage the end-to-end campaign process, from conceptualization and design to execution and performance analysis.
- Collaborate with the creative and content teams to create compelling and engaging ad copies and visuals.
- Monitor campaign budgets, bid strategies, and performance metrics to maximize ROI and achieve campaign goals.
- Utilize attribution tools to track and measure the effectiveness of various marketing channels and campaigns.
- Implement A/B testing and other optimization techniques to continuously improve campaign performance.
- Use analytics tools to generate performance reports and insights for stakeholders and management.
- Stay up-to-date with industry trends, best practices, and new technologies to drive innovation in performance marketing.

Skills and Qualifications:

- Bachelor's degree in Marketing, Business, or related field.
- Proven experience as a Performance Marketer or similar role with a successful track record in driving digital marketing campaigns.
- In-depth knowledge of performance marketing strategies, best practices, and the latest trends.
- Proficiency in using advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, and other PPC platforms.
- Experience with SEO tools and techniques for keyword research, on-page optimization, and link building.
- Proficiency in using analytics tools like Google Analytics, Google Tag Manager, and other data tracking platforms.
- Experience in using marketing automation and attribution tools such as CleverTap, Google Attribution, AppsFlyer for campaign tracking and analysis.
- Strong analytical skills and ability to use data insights to drive decision-making and campaign optimization.
- Excellent project management skills and ability to handle multiple campaigns and deadlines.
- Strong communication and collaboration skills to work effectively with cross-functional teams.
- A proactive and self-motivated approach with the ability to work independently and take ownership of projects.

Join us and make a significant impact as you drive our performance marketing efforts and play a pivotal role in our growth journey

**Salary**: ₹350,000.00 - ₹450,000.00 per year

**Benefits**:

- Provident Fund

Schedule:

- Day shift

Supplemental pay types:

- Performance bonus
- Yearly bonus

**Experience**:

- total work: 3 years (preferred)

**Speak with the employer**
+91 9167210663
Expected Start Date: 20/08/2023



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