US Medical Omnichannel Operations/Development IC Lead

4 weeks ago

Bengaluru, India Lilly Full time

We’re looking for people who are determined to make life better for people around the world.

P2 - IC role

As Lilly strives to achieve customer journey transformation objectives, we have embarked on building and in-housing a state-of-the-art “next-best action recommendation engine” platform to enable more agile sales and marketing operations. This platform will

- ingest a wide variety of data sources,

- run advanced personalized marketing models

- and integrate seamlessly with all other Lilly SF and marketing operations platforms

to provide recommendations on “what should we do next” to the sales and marketing teams at the individual doctor level, enabling better decision making and improving customer experience.

As part of this team, we are excited to welcome highly experienced business technology operations and solutions professionals who will lead the operational execution and continuous enhancement program for the omnichannel recommendation engine platform (ZAIDYN) which will drive SF and marketing campaigns for Eli Lilly USA.

Mandatory Requirements:

Technical and behavioral skills/qualifications:

Bachelor’s degree, preferably in Engineering, operations management, information systems
At least 5 years’ hands-on experience with leading the execution of complex commercial operations programs, using a wide variety of tools and technologies (Veeva, SFMC, Adobe)
Recent experience of at least 1-2 years with integrating AI/ML-driven recommendation engines to automate these operations (working closely with data science and IT groups)
At least 3+ years with project/program management delivery accountability, and 2+ years with direct people management responsibilities
Significant hands-on experience of the digital marketing ecosystem (customer data, analytics, content creation and management, A/B testing etc)
Strong understanding of how technology-driven data management and analytics drive better personalized marketing campaigns
Experience, with certifications, of leading project management on large marketing programs in Agile/Scrum setups, using JIRA or other relevant platforms
Strong communication and change management skills to enable successful delivery in a dynamic environment
 

Preferred qualifications:

MBA or Masters degree in Business specializations, esp. in Operations and/or Marketing
Advanced certifications in Process Improvement (Lean Six Sigma etc)
Product development leadership in digital marketing operations and/or personalization
Prior experience with executing (and managing) US pharmaceutical digital marketing operations (how emails, web, P2P channels are used for marketing to doctors) and specific services (Epocrates, Medscape, Doximity etc), either with an agency or through in-house service centers

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

#WeAreLilly

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