Product Marketing Manager
3 weeks ago
KeyResponsibilities
- Develop and executegotomarket plans for new products andfeatures
- Conduct market research to identifycustomer needs market trends and competitivelandscape
- Create product messaging andpositioning that differentiates our products in themarket
- Collaborate with crossfunctional teamsto drive product launches and marketingcampaigns
- Analyze marketing and sales data toinform product and marketing strategy
- Lead thecreation of sales enablement assets including presentations battlecards and sales tools
- Work with the sales teamto develop effective sales tools and trainingprograms
- Manage the creation of productmarketing content such as whitepapers case studies andwebinars
- Drive thought leadership and contentstrategy to position our company as a leader in theindustry
- Coordinate with the marketing team todevelop and execute marketingcampaigns
RequiredQualifications
- Bachelor s degree inMarketing Business or related field
- 1 years ofexperience in product marketing or relatedroles
- Demonstrated success in launching andmarketing software products
- Strong analyticaland quantitative skills
- Proven ability todevelop and execute gotomarket plans
- Excellentwritten and verbal communication skills
- Abilityto work effectively in a fastpaced dynamicenvironment
- Experience in market research andcompetitive analysis
- Proficiency in marketinganalytics tools and platforms
- Strong projectmanagement and organizational skills
- Ability tocollaborate with crossfunctionalteams
- Experience in B2B marketing is aplus
- Proficiency in Salesforce or similar CRMis a plus
- Experience in SaaS or technologyindustry is a plus
- Proven ability to influenceand align stakeholders across theorganization
strategicplanning,market research,marketing analytics,cross-functionalcollaboration,digital marketing,productmarketing
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