Product Marketing Manager

3 weeks ago


Sany, India aainacareers.com Full time
OverviewThe ProductMarketing Manager plays a critical role in developing and executingmarketing strategies to drive the success and adoption of ourproducts. This position requires a strategic thinker with a deepunderstanding of the market the ability to collaborate acrossfunctions and a passion for delivering compelling productmessaging.
KeyResponsibilities
  • Develop and executegotomarket plans for new products andfeatures
  • Conduct market research to identifycustomer needs market trends and competitivelandscape
  • Create product messaging andpositioning that differentiates our products in themarket
  • Collaborate with crossfunctional teamsto drive product launches and marketingcampaigns
  • Analyze marketing and sales data toinform product and marketing strategy
  • Lead thecreation of sales enablement assets including presentations battlecards and sales tools
  • Work with the sales teamto develop effective sales tools and trainingprograms
  • Manage the creation of productmarketing content such as whitepapers case studies andwebinars
  • Drive thought leadership and contentstrategy to position our company as a leader in theindustry
  • Coordinate with the marketing team todevelop and execute marketingcampaigns

RequiredQualifications
  • Bachelor s degree inMarketing Business or related field
  • 1 years ofexperience in product marketing or relatedroles
  • Demonstrated success in launching andmarketing software products
  • Strong analyticaland quantitative skills
  • Proven ability todevelop and execute gotomarket plans
  • Excellentwritten and verbal communication skills
  • Abilityto work effectively in a fastpaced dynamicenvironment
  • Experience in market research andcompetitive analysis
  • Proficiency in marketinganalytics tools and platforms
  • Strong projectmanagement and organizational skills
  • Ability tocollaborate with crossfunctionalteams
  • Experience in B2B marketing is aplus
  • Proficiency in Salesforce or similar CRMis a plus
  • Experience in SaaS or technologyindustry is a plus
  • Proven ability to influenceand align stakeholders across theorganization

strategicplanning,market research,marketing analytics,cross-functionalcollaboration,digital marketing,productmarketing



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