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AC Regional BU_Head of Regional BU Marketing
3 months ago
Responsible for AC Strategy in the region .
Works with BU & portfolio team to ensure product gaps in market are filled promptly . Also, to ensure the new product launches meet its volume plans.
Ensure business targets on GMs, PCRs, EBIT is delivered through appropriate steering.
Plan for future course of business in line with the strategy. Ensures set KPIs are met and constantly optimized.
Leads local marketing teams and steers regional marketing team to deliver defined project scope in time and considering budget restrictions.
Reports status to global brand strategy, involves all relevant stakeholders, bring required parties together in case of conflicts.
Tracks the successful implementation and execution of the marketing concepts in the countries according to REACT framework.
Reports success stories as well as deviation to initiate counter measures.
Identifies potential conflicts between different stakeholders and parties and ensure efficient and successful resolution.
Enables countries for successful marketing implementation.
Guides, coaches and develops regional Marketing team members as well as target responsibility for the Local User Journey Marketing Manager (CSO).
Establish right pull for the product across relevant channel .
Represent region's voice in global forums .
Qualifications
Engineer, MBA with 10+ years' experience in the field of trade business and marketing.
Additional Information
Good understanding of Marketing
Profound understanding of strategic and conceptual thinking, quick comprehension and ability to think interconnected, ability to keep overview also in stressful situations and with complex topics
Ability to align cross-functional teams on common targets and steer efficient execution, build bridges in case of conflict