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Digital Marketing Executive

3 months ago

Sany, India Snapivite International P Ltd Full time
Job Summary:We are seeking a dynamic and experiencedDigital Marketing Executive to lead our digital marketing effortsfor einvitations and wedding gifting products. The ideal candidatewill have a strong background in digital marketing strategies witha focus on driving performance and maximizing ROI across variousonline channels. This role requires a strategic thinker withexcellent analytical skills and a proven track record of managingsuccessful digital marketing campaigns in the wedding industry.Responsibilities:
  • Develop and execute comprehensivedigital marketing strategies to drive customer acquisitionengagement and retention for einvitations and wedding giftingproducts.
  • Plan implement and optimizeperformance marketing campaigns across various online channelsincluding but not limited to paid search display advertising socialmedia advertising email marketing and affiliate marketing.
  • Conduct thorough market research andcompetitive analysis to identify opportunities and trends in thewedding industry staying uptodate with the latest digital marketingtechnologies and best practices.
  • Utilize dataanalytics tools to track measure and analyze campaign performancemetrics KPIs and ROI providing actionable insights andrecommendations for continuous improvement.
  • Collaborate crossfunctionally with the productdevelopment creative and sales teams to ensure alignment ofmarketing strategies with business objectives and customer needs.
  • Manage relationships with external agenciesvendors and partners to leverage their expertise and resources inexecuting marketing campaigns effectively.
  • Stay abreast of industry regulations andcompliance standards related to digital marketing ensuring allmarketing activities adhere to legal and ethical guidelines.
  • Monitor industry trends and consumer behaviorpatterns to identify new opportunities for growth and innovation inthe einvitations and wedding gifting market segments.
Requirements:
  • Bachelors degree in MarketingBusiness Administration or related field; MBA or advanced degreepreferred.
  • Minimum of 2 years of experience indigital marketing with a focus on performance marketing preferablyin the wedding industry or related ecommerce sectors.
  • Proven track record of managing successfuldigital marketing campaigns driving customer acquisition engagementand conversion through various online channels.
  • Strong analytical skills with proficiency indata analysis tools such as Google Analytics Adobe Analytics orsimilar platforms.
  • Expertise in digitaladvertising platforms including Google Ads Facebook Ads InstagramAds LinkedIn Ads etc. with handson experience in campaign setupoptimization and performance monitoring.
  • Excellent communication and interpersonalskills with the ability to collaborate effectively withcrossfunctional teams and external partners.
  • Strategic thinker with a resultsorientedmindset capable of developing and implementing datadriven marketingstrategies to achieve business objectives.
  • Detailoriented with strong project managementskills capable of multitasking and prioritizing tasks in afastpaced environment.
  • Creative thinker with apassion for innovation and continuous learning staying ahead ofindustry trends and emerging technologies in digital marketing.
Job Type:Full Time Experience: 1 Year to 3 YearWebsite: Time 10AM to 7PMSalary: 20000.00 to 35000.00 per monthLocation: H172 Sitapura Industrial Area TonkRoad Jaipur Rajasthan

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