Asst. Manager, Business

6 months ago

Gurugram, India Baxter Full time

This is where you save and sustain lives

At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You'll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients.

Baxter's products and therapies are found in almost every hospital worldwide, in clinics and in the home. For over 85 years, we have pioneered significant medical innovations that transform healthcare.

Together, we create a place where we are happy, successful and inspire each other. This is where you can do your best work.

Join us at the intersection of saving and sustaining lives—where your purpose accelerates our mission.

Summary:

Responsible for driving primary sales through product promotion in defined territory by meeting HCPs and para medical staff; Coordinating with commercial / purchase authorities and channel partners for ensuring supply and liquidation of products. Drive awareness and adoption through activations in his/her territory/accounts

Essential Duties and accountabilities:

Planning

•Monthly account wise planning and execution of secondarysales leading to primary sales for their territory/accounts.•Weekly planning for coverage and calls•Monthly/quarterly sales forecast for defined territory

Execution

•Drives adherence to SFE processes : Call average, customer coverage, working days, prescription tracker, secondary salesand product sampling/demonstrations •To track all product and service quality related complaints and coordinate with National/Sales Manager/quality to ensure formal response and closure to complaints report it to PV & Quality•Drive Demand/Prescription generation of the product •Ensure liquidation of products from stockiest and distributors through regular monitoring and coordination with product users •Recommend, evaluate performance and manage relationships with distributors & CFAs (Carry Forward Agents)in the territory •Ensure speedyand adequate availability of products in his/her accounts.•Engage existing KOL(Key opinion Leaders) s in driving awareness onfocus product portfolio in his or her accounts•Drive activations/KOL engagement as defined by Marketing team

Strategic Imperative:

•Identify and drive businessdevelopment initiatives in his/hercurrent /new accounts. Understand theun-met needs of the non users.•Training and educating paramedical staff on /reconstitution/usage guidelines of the product •Competition & Market Mapping -- Track and gather market data, no. of indicated surgeries, gather and analyze competitor activities.Key metrics:

Financial

1. Achievement of monthly secondary sales target revenue numbers

Non Financial

2. Build customer connect

3. Market Development and Penetration (specific details in next slide)

Key competencies:

Behavioral

•Drive for results•Persuasive Communication•Data analysis and Problem solving skills•Market Orientation•Planning and Prioritization

Functional:

•Consultative Selling skills•Product/Therapy/Competitor knowledge•Strategic key account management•Negotiation skills•Revenue•SFE Adherence Qualification: Btech /B Pharm, MBA preferred

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