Manager - Digital Syndication, Digital Business

6 months ago

Mumbai, India Sony Pictures Networks India Private Limited Full time

Position:  Manager - Digital Syndication, Digital Business

Purpose:  The incumbent will participate in formulating SPNI’s digital content syndication strategy, identifying key partners and forging successful partnerships in international territories, facilitate ongoing business and operational processes for key partners (international OTT players) and obtain approvals and for various content-related opportunities in international markets

Education:  MBA / Post Graduate preferred

Experience:  8+ years in Digital content media, 5+ years in Sales / BD / Consulting

Location:  Mumbai

Reporting Relationship:  Head – Digital Syndication

Business/Channel/Function:  Digital Business

Key Responsibilities:

Business Development (International)Responsible to scan the international market to identify syndication opportunities for in-house IPs (Intellectual Properties).Partner identification, deal negotiation, contract closure and execution.Prepare customized business proposals for new business initiatives.Liaise with content team to identify any new content lined up basis SPNI’s content roadmap and identify partners for the same Partner Development/GrowthDevelop and maintain relationships with content buyers in international markets and manage the day-to-day partnership activities with a focus on existing performance growth, and advocate internally on behalf of partners. Sales StrategiesDevise sales strategies to optimize library content as well as on-air / recently concluded content.Identify gaps in the Syndication ecosystem and take active measures to fill them to increase presence and sales. MarketingDesign a comprehensive, time-bound communication plan for SPN content and other tactical activities.Lead marketing communication across all platforms- Website, Emailers, Exhibitions, Merchandise, 3rd party marketplaces etc.Liaise with internal departments and external agencies to create customized content collaterals. Cross-functional CollaborationIncumbent is expected to work with various teams (Internal & external) to drive business objectives and ensure efficient deliverables

Critical Competencies:

BehaviouralShould be a self-starter with an entrepreneurial attitudeAttitude towards business development is a mustGood negotiation skillsShould be a team player with ability to work with cross functional teams including Legal, Programming, Marketing, Web, Data etc. as well as external agenciesInquisitive and analytical mind; out-of-the-box thinking; bring a creative perspective to business problems applying functional expertise, business understanding and common sense TechnicalDigital content syndication experience in international marketsHave up-to-date knowledge of the digital industry and international markets to identify new business, explore opportunities to enhance SPNI’s content distribution networkExtensive knowledge of digital sales processes, digital platforms, technical markets, pricing models, channels of distribution, technology trends and budgetingAbility to interface with partners and to solve key problems through analysis

Why join us?

Sony Pictures Networks  is home to some of India’s leading entertainment channels such as SET, SAB, MAX, PAL, PIX, Sony BBC Earth, Yay, Sony Marathi, Sony SIX, Sony TEN, SONY TEN1, SONY Ten2, SONY TEN3, SONY TEN4, to name a few 

Our foray into the OTT space with one of the most promising streaming platforms, Sony LIV brings us one step closer to being a progressive digitally-led content powerhouse. 

Our independent production venture- Studio Next has already made its mark with original content and IPs for TV and Digital Media. 

But our quest to Go Beyond doesn’t end there. Neither does our search to find people who can take us there. 

We focus on creating an inclusive and equitable workplace where we celebrate diversity with our Bring Your Own Self Philosophy. We strive to remain an ‘Employer of Choice’ and have been recognized as:
- India’s Best Companies to Work For 2021 by the Great Place to Work Institute

- 100 Best Companies for Women in India by AVTAR & Seramount for 6 years in a row - UN Women Empowerment Principles Award 2022 for Gender Responsive Marketplace and Community Engagement & Partnership
- ET Human Capital Awards 2023 for Excellence in HR Business Partnership & Team Building Engagement
- ET Future Skills Awards 2022 for Best Learning Culture in an Organization and Best D&I Learning Initiative.


The biggest award of course is the thrill our employees feel when they can Tell Stories Beyond the Ordinary

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