Lead - Salesforce Marketing Cloud

2 weeks ago

Bengaluru, India CoreFlex Solutions Pvt Ltd Full time
We are looking for anexperienced Salesforce Marketing Cloud Technical Lead to lead thedesign developmentand implementation of marketing automation solutions usingSalesforceMarketing Cloud. The ideal candidate will have a deep understandingof SalesforceMarketing Cloud functionality and configuration as well asexperience leadingtechnical teams andcollaborating with crossfunctionalstakeholders.
Roles &Responsibilities:
  • Leadthe technical design and implementation of Salesforce MarketingCloud solutions to meet business requirements.
  • Collaborate withstakeholders to gather and analyses requirements and translate theminto technical solutions.
  • Design and build marketing automation journeysincluding email campaigns customer journeys and personalizedexperiences.
  • Configure and customize Salesforce Marketing Cloud functionalitiessuch as Email Studio Journey Builder Automation Studio and AudienceBuilder.
  • Develop andmaintain custom AMP script and SQL queries for data manipulationand personalization.
  • Lead integration efforts between Salesforce Marketing Cloud andother systems such as CRM platforms data warehouses and thirdpartyapplications.
  • Providetechnical guidance and mentorship to junior team members ensuringbest practices are followed and solutions are implementedefficiently.
  • Collaborate with crossfunctional teams including marketing salesand IT to ensure alignment of marketing automation initiatives withoverall business objectives.
  • Stay current withthe latest Salesforce Marketing Cloud features releases and bestpractices and provide recommendations for continuous improvement.
  • Troubleshoot andresolve technical issues related to Salesforce Marketing Cloudimplementations integrations and automation processes.
Qualifications:
  • Bachelor s degree in computer science Information Technology orrelated field.
  • Haveperformed IP whitelisting
  • Salesforce MarketingCloud certifications such as Marketing Cloud Email Specialist
  • Marketing CloudDeveloper or Marketing Cloud Consultant.
  • Minimum of 4 yearsof experience working with Salesforce Marketing Cloud withdemonstrated expertise in configuration customization andimplementation.
  • Proficiency in AMP script SQL and other scripting languages used inSalesforce Marketing Cloud.
  • Experience leadingtechnical teams and managing complex projects from inception tocompletion.
  • Strongcommunication and collaboration skills with the ability toeffectively communicate technical concepts to nontechnicalstakeholders.
  • Ability to prioritize and manage multiple projects simultaneouslyin a fastpaced environment.
  • Experience withAgile methodologies and project management tools is a plus.

emailstudio,personalized experiences,cross-functional teams,crmplatforms,technical teams,certifications,data warehouses,journeybuilder,troubleshooting,integration,project managementtools,salesforce marketing cloud,configuration,audiencebuilder,email campaigns,development,sql queries,amp script,deepunderstanding,latest salesforce marketing cloudfeatures,stakeholders,customer journeys,marketing automationjourneys,collaboration,qualifications,automation studio,scriptinglanguages,sql,salesforce,technical guidance,personalization,datamanipulation,marketing automation,implementation,technicaldesign,agile methodologies,ipwhitelisting,mentorship

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