Salesforce Marketing Cloud Developer Lead

3 weeks ago

Bengaluru, India dentsu Full time

Company Description

Merkle , a dentsu company, is a leading data-driven customer experience management enterprise specializing in delivering unique, personalized customer experiences across platforms and devices. With over 30 years of experience, Merkle partners with Fortune 1000 companies and non-profit organizations to optimize their customer portfolios. Its expertise in data, technology, and analytics enables it to gain insights into consumer behavior, driving hyper-personalized marketing strategies. Merkle's consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions capabilities combine to drive improved marketing results and a competitive edge. With over 14,000 employees, Merkle is headquartered in Columbia, Maryland, with more than 50 additional offices worldwide. Its innovative solutions enable brands to build meaningful customer relationships and enhanced customer experience.

Job Description

Provides best practices on the usage of email platforms and tools to our internal people and clients Works with the business to craft new solutions using email tools and platforms, such as Salesforce Marketing Cloud, Eloqua, Responsys and others Understands, customises and optimises the entire email process, to include new requirements, development, test, production execution and quality control Responds to internal requests for solution assistance on deployed email platforms within our production organisation Provides guidance and oversight to solution leads and developers Works closely with engagement leadership to develop and grow engagements Translates data into significant information in a concise and effective manner The successful candidate should be able to lead large-scale full Salesforce Marketing Cloud(SFMC) implementations (, Journey Builder, Audience Builder, Exact Target, Personalization Builder) providing both oversight and hands on contributions to the software design, development, and integration.  The successful candidate will be able to display thought leadership, technical prowess, and the ability to manage cross-division, cross-functional teams from project inception to completion. Act as a consultant and technical expert on the Salesforce Marketing Cloud to serve clients’ needs Ability to participate and lead technology discussions with prospects Experience in leading large scale technology implementations. Experience in legacy migration and re-platform of technology solutions. Ability to lead technology conversations with Sr. Management (be an internal and external technology solutions evangelist) and be the technology voice of the solution. Responsible and accountable for the implementing client technology solution architecture, contribute to the larger projects in the role of senior technologist. Implements data feeds, platform configuration, and components needed to run complex automated email campaigns. Proactively identify and resolve problems including client data feed issues. Stay abreast of industry technology innovations, new business practices, and third-party technology solutions. Help us continuously improve by identifying, creating, and enhancing internal systems and processes based on recurring client requests or evolving industry standards.

Qualifications

Strong expertise in Marketing Cloud Configuration, development (Journey builder, Content builder, Contact builder, Audience builder and Automation etc.), Reports and Dashboards, Integration, and Data Migration Email Studio knowledge - A/B Testing, Segmentation, and Integration with microsites, websites and landing pages, personalization concepts, triggered emails, campaign waves, SMS - short code and long code configuration and testing. Overall Data Model understanding of Salesforce Marketing Cloud inclusive of table entities like - Contacts, Leads, Response, Account, Product/s and other Data Extension tables. Good to have strong basics in Social Studio integration with Salesforce Marketing Cloud - Involving account setup, tracking and closing the marketing loop. Experience on Amp script coding. Good to have other scripting knowledge like JS, , CSS, knowledge preferable for cloud pages design. Strong expertise in SQL for reporting and analysis Good to know custom block SDK development for SFMC Should have the required knowledge for configuring mobile push notifications and troubleshooting Analytical tools knowledge to interpret and analyse web interactions Mandatory to be Salesforce Email certified specialist and MC Consultant certified Knowledge on API-REST and SOAP for out of the box SFMC and Integration concepts Bachelor’s or Master Degree in Computer Science with > = 7 years of IT experience

Must Have Skills:

SFMC Journey orchestration (trigger campaign, batch campaign), automation, query, data extensions. Hands on Exp on Salesforce Marketing Cloud Modules Email Studio, Automation Studio, Journey Builder, Analytics Builder Understanding of programming languages like HTML, CSS, and JavaScript (SSJS). Familiarity with data integration and management. Knowledge of SQL and data analytics. Understanding of the Salesforce ecosystem and CRM principles.

Good to have Skills: 

Working knowledge of Salesforce Personalization Working knowledge of Salesforce Data Cloud Working knowledge of marketing cloud connect Working knowledge of complicated multi-level business unit set up Some knowledge of CAN-SPAM Act in SFMC

Additional Information

All your information will be kept confidential according to EEO guidelines.

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