B2B Marketing Communications Specialist

4 weeks ago

Mumbai, India LexiConn Full time

LexiConn Content is aMumbaibased content agency with over 14 years of experiencecreating targeted highquality content forbusinesses.


Ourconsultative approach to content ensures that we deeply understandour clients brands goals and audiences. This allows us to createcustomized content that drives businessoutcomes.


Ourteam of subject matter experts writers designers and marketersworks closely with clients to develop content marketing plans andcontent assets that align with their businessobjectives.



Requirements

RoleDescription

Thisis a fulltime onsite role for a B2B Marketing CommunicationsSpecialist.


Weare looking for a team member with a deep understanding of the B2Bcontent space and familiarity with domains like financial servicestechnology media and other emergingsegments.


Yourrole will be to create industryspecific and servicespecificcommunications for these sectors. Hence a solid understanding ofthese domains marketing challenges and opportunities isrequired.


Inthis role you will develop content for marketing communicationformats suchas:

  • videos
  • webinars
  • casestudies
  • expertblogs
  • eBooks
  • campaignlandingpages
  • socialmediaassets
  • presentations
  • brochuresand
  • more(we are open toideas).


Pleasedo not apply if you have not created content for some or most oftheseformats.


Inthis role you will collaborate with business heads creativeagencies graphic designers and external partners to create engagingand informative content for various platforms and assist indeveloping and implementing marketingstrategies.


Qualifications

  • AMasters Degree in Business Administration is highlydesirable
  • Minimum5 years of work experience in content out of which at least 2 yearsexperience in B2B content marketing preferably at a consulting oragencysetup
  • Understandingof sales and marketingstrategies
  • Abilityto work collaboratively in ateam
  • Proficiencyin using marketing tools andplatforms


Role Description This is a full-time on-site role for a B2BMarketing Communications Specialist. We are looking for a teammember with a deep understanding of the B2B content space andfamiliarity with domains like financial services, technology,media, and other emerging segments. Your role will be to createindustry-specific and service-specific communications for thesesectors. Hence, a solid understanding of these domains' marketingchallenges and opportunities is required. In this role, you willdevelop content for marketing communication formats, such as:videos webinars case studies expert blogs eBooks campaign landingpages social media assets presentations brochures, and more (we areopen to ideas). Please do not apply if you have not created contentfor some or most of these formats. In this role, you willcollaborate with business heads, creative agencies, graphicdesigners, and external partners to create engaging and informativecontent for various platforms and assist in developing andimplementing marketing strategies. Qualifications A Masters Degreein Business Administration is highly desirable Minimum 5 years ofwork experience in content, out of which at least 2 yearsexperience in B2B content marketing, preferably at a consulting oragency setup Understanding of sales and marketing strategiesAbility to work collaboratively in a team Proficiency in usingmarketing tools and platforms

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