Senior Brand Executive

2 months ago

Mumbai, India Rentokil Initial Full time

Rentokil PCI is the leading pest control service provider in India. A Rentokil Initial brand, Rentokil PCI was formed in 2017 through a joint venture (JV) between Pest Control India, the number one pest control company in India, and Rentokil, the world’s leading pest control brand. Rentokil PCI aims to set new standards for customer service having operations across 300 locations in India.

For more details:

POSITION RESPONSIBILITIES / REQUIREMENTS:

The Incumbent is responsible for providing marketing supports and operations for PSD Business:

The responsibilities can be broadly divided into 3 buckets:

1. Brand Management & Creative strategy:

a. Activities pertaining to amplifying the brand in internal and external mediums across India as per requirement.

b. Developing marketing campaigns, creative and collaterals, copywriting and content marketing strategy and brand marketing.

c. S/he should be well versed with dealing with Creative agencies, putting together creative briefs,

managing, tracking and updating agency job lists and proactive content planning for the brands.

d. Managing all social media handles to improve followers and engagement via different campaigns.

e. Assisting with the development for E-commerce channels for products - both content and promotions

f. Content development of EDMs and other such content

g. To develop content for websites, blogs and social media.

2. Marketing Campaign development, management & evaluation:

a. The incumbent would need to have demonstrated proven capabilities in creating and managing marketing campaigns targeted at both B2B and B2C segments.

b. The candidate should have handled the execution aspects of medium scale ATL, BTL, offline and digital campaigns.

c. S/he would need to work closely with the Content team and the Digital Marketing lead to develop and execute campaigns across the Marketing funnel as per requirement.

d. As part of this mandate, the incumbent needs to have proven agency / vendor management experience to be able to deal with Digital Marketing agencies, Media agencies, Influencer agencies, PR agencies, BTL activation etc.

e. Working in collaboration with the subcontinent teams to provide the necessary Marketing support from the brand’s perspective.

f. Working closely with Product marketing manager to support marketing campaigns, analysis, presentations and overall development of marketing creatives and communications.

g. Working closely with the procurement and operations teams under to successfully land product innovations

h. Develop content for pest control products that can be amplified on social media handles.

3. Innovations:

a. To assist the marketing team for the products innovation pipeline by effectively collaborating with multi-functional team members - Operations, Procurement, Sales Training, Field sales, etc

b. This would entail assisting in project management to ensure that all Products innovations are achieved and tracked in an organized manner.

c. On the Marketing front, the candidate should have demonstrated experience in proposition development for new launches.

d. Development of Go-To-Market strategies for new innovations as well as existing & new products lines

GENERAL DUTIES & RESPONSIBILITIES

● Support product innovations.

● Planning, organizing, managing and executing multichannel marketing campaigns pan India.

● Channel mapping to expand the strategy across different touchpoints or media.

● Developing content for marketing collaterals.

● Work with Brand and Digital Marketing teams for content execution.

● Analyzing risks like potential delays in timelines, budgets and resources that could affect project delivery and timelines

CORE COMPETENCIES

● Extraordinary conceptualization skill, a creative mindset

● Excellent written, verbal and editing skills

● Independent and structured working method

● Strong organizational and planning skills

● Proficient in excel, ppt and data analytical skills.

● Basic knowledge of digital marketing concepts - SEO, SEM, WEB etc.

● Ability to collaborate effectively across multi-functional teams.

● Agency and vendor management

EDUCATIONAL / OTHER REQUIREMENTS

● Master’s degree in marketing, Business Administration, Communications, Digital Marketing or any other related field.

● An equivalent of the same in working experience is also acceptable for the position.

● Overall experience of at least 3-4 years in a product or brand marketing role

Benefits

Attractive Base Salary

Group Mediclaim Insurance Policy

Travel Reimbursement

Equal Opportunities

Rentokil Initial believes in supporting all employees to provide equal opportunities and avoid discrimination. We also place emphasis on workplace diversity which means that we are serious about creating an inclusive environment that accepts each individual's differences, embraces their strengths and provides opportunities for all colleagues to achieve their full potential.

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