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Senior Brand Strategist
1 month ago
Major Roles & Responsibilities:
● Interacting with the account planning team and devising an appropriate campaign strategy.
● Act as the main point of contact in all matters relating to client concerns and needs.
● Maintain accurate client records, keeping track of finances on the brand.
● Synthesise information and communicate with various teams and be highly organised, whilst optimising systems and processes.
● Brainstorming and contributing to the Account Team’s efforts on brand communication/strategy for the client.
● Sharing creative input on ideas and campaigns.
● Creating monthly content calendars basis the approved strategy.
● Come up with concepts and copies for daily hygiene and BAU content.
● Monthly/ Weekly report to the Management/ Client regarding the account’s activities.
● Daily research along with the Jr. Brand Solutions strategist regarding social media platform updates and trends and synthesise them to use in creative ideation with the design and creative teams.
● Presenting ideas to the clients effectively with minimal supervision from senior management.
● Adhering and meeting the timelines as set by the client and ensuring quality work is delivered.
● Understanding of the consumer and delivering relevant content which in turn drives success for the brand.
● Maintaining Job Status Report (JSRs) in order to ensure the work for the brands is synced well within the team and the work is executed in a timely manner.
Skills Required
● Must have handled Healthcare brands or clientele
● Strong Communication & Time management skills
● Strong attention to detail
● Excellent client servicing skills
● Basic presentation skills
● Understanding copywriting
● Intermediate Excel/ Google Suite
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