Senior Brand Strategist
7 days ago
Major Roles & Responsibilities:
Interacting with the account planning team and devising an appropriate campaign strategy.
Act as the main point of contact in all matters relating to client concerns and needs.
Maintain accurate client records, keeping track of finances on the brand.
Synthesize information and communicate with various teams and be highly organized, whilst optimizing systems and processes.
Brainstorming and contributing to the Account Team's efforts on brand communication/strategy for the client.
Sharing creative input on ideas and campaigns.
Creating monthly content calendars basis the approved strategy.
Come up with concepts and copies for daily hygiene and BAU content.
Monthly/ Weekly report to the Management/ Client regarding the account's activitiesDaily research along with the Jr.
Brand Solutions strategist regarding social media platform updates and trends and synthesise them to use in creative ideation with the design and creative teamsPresenting ideas to the clients effectively with minimal supervision from senior management.
Adhering and meeting the timelines as set by the client and ensuring quality work is delivered.Understanding of the consumer and delivering relevant content which in turn drives success for the brand.
Maintaining Job Status Report (JSRs) in order to ensure the work for the brands is synced well within the team and the work is executed in a timely manner.
Skills Required:
Strong & Effective Communication and Time management skillsStrong attention to detailsExcellent client servicing skillsBasic presentation skillsUnderstanding copywritingIntermediate Excel/ Google SuiteStrong understanding of Brand Strategy and brandsMust have Advertising agency experienceMust have handled Healthcare and Entertainment brands / clientele
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