Assistant Media Buyer

1 month ago


Sany, India Wepix Digital Media LLP Full time
Job Title: Assistant MediaBuyerOverview:TheAssistant Media Buyer plays a crucial role in the advertising andmarketing team by assisting in the strategic planning and executionof media campaigns to reach target audiences effectively. This rolerequires a combination of analytical and creative skills tocontribute to the success of media buying and advertisingefforts.KeyResponsibilities:
  • Assist inresearching and analyzing target audience demographics and mediahabits.
  • Support in developing media plans andstrategies according to campaignobjectives.
  • Collaborate with media vendors tonegotiate and secure favorable advertisingplacements.
  • Monitor and analyze mediaperformance data to optimize campaigneffectiveness.
  • Assist in managing media budgetsand ensuring costeffective mediabuying.
  • Coordinate with creative and marketingteams to align media activities with overall campaignobjectives.
  • Prepare and present media buyingproposals and postcampaign performancereports.
  • Stay updated on industry trends newmedia channels and advertisingtechnologies.
  • Assist in maintaining strongrelationships with media vendors andpartners.
  • Handle administrative tasks relatedto media buying and campaignplanning.
RequiredQualifications:
  • Bachelor s degree inMarketing Advertising Communications or relatedfield.
  • Prior experience in media buyingadvertising or marketing roles.
  • Strongunderstanding of media planning and buying concepts andpractices.
  • Proficiency in using media planningand buying tools and software.
  • Excellentanalytical and numerical skills to interpret media performancedata.
  • Ability to effectively communicate andnegotiate with media vendors.
  • Detailorientedwith strong organizational and time managementabilities.
  • Creative thinking and problemsolvingskills to contribute to mediastrategies.
  • Proactive and adaptable tofastpaced and demanding workenvironments.
  • Knowledge of digital advertisingand social media platforms is aplus.

analytical skills,negotiationskills,time management,mediabuying,advertising



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