Assistant Manager Branding
1 month ago
- Analyzebrand positioning and consumer insights
- Shapeand communicate our vision and mission
- Translate brand elements into plans and gotomarketstrategies
- Manage a team of marketing peopleworking on brand initiatives
- Lead creativedevelopment to motivate the target audience to takeaction
- Establish performance specificationscost and price parameters market applications and salesestimates
- Measure and report performance ofall marketing campaigns and assess ROI and KPIs
- Monitor market trends research consumer markets andcompetitors activities
- Oversee new and ongoingmarketing and advertising activities
- Monitorproduct distribution and consumer reactions
- Devise innovative growth strategies
- Align the company around the brands direction choices andtactics
- Plans and executes all web SEO/SEMdatabase marketing email social media and display advertisingcampaigns.
- Designs builds and maintains oursocial media presence.
- Measures and reportsperformance of all digital marketing campaigns and assesses againstgoals (ROI and KPIs).
- Identifies trends andinsights and optimizes spend and performance based on theinsights.
- Brainstorms new and creative growthstrategies through digital marketing.
- Plansexecutes and measures experiments and conversion tests.
- Collaborates with internal teams to create landing pagesand optimize user experience Note: Candidate must be openfor face to face interview
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