Amazon Advertising Manager

4 weeks ago

New Delhi, India Home Pick INC Full time

We aresearching for a decisive Amazon PPC advertising manager to overseeadvertising projects activities and channels used to reachcustomers. You will also handle tasks related to ListingOptimization on an adhocbasis.


Tobe a successful advertising manager you should be focused onraising awareness and building interest in the products andservices you represent. You should be a detailoriented creative andcollaborative problem solver with outstanding communication andproject managementskills.



Requirements

PrimarilyResponsibilities:


  • Youwill be responsible for setting up and managing Amazon ad campaignsad groups etc (including Sponsored Display Sponsored BrandSponsored Product & Amazon DSP) on our Amazon Canadastorefront

  • Youwill research keywords competitors and the market for our brandsand find new keywords including discovery andexpansion

  • Youwill draft up weekly reports on performance updates recommendationsandinsights

  • Youwill analyze and optimize campaign performance comparing currentcampaign execution strategies with new ideas totest

  • Collaboratingwith clients or leadership to determine the goals of advertisingprojects and strategizing plans to meet thosegoals.

  • Conductingor directing market research to help shape advertisingcampaigns.

  • Keepup with the newest marketing trends and bestpractices.

  • UseSeller Central in order to create new product listings and updateexisting listings interpret data merge listings into parent/childand resolve Buy Boxissues

  • Navigateour internallycreated spreadsheets that are intricately but alsoextensively interconnected with spreadsheets from other departments(Logistics and Accounting) in order to makeupdates

  • Updateour processes for the listing optimization department as younavigate repetitive situations that do not yet have a clear roadmaporprocess

  • Beable to use critical thinking on a daily basis in order to navigateunique situations encompassing all of theabove


SecondaryResponsibilities

  • Craftfullfunnel affiliates and influencers program holisticallystrategizing upper funnel and mid funnel influencer program andlower funnel affiliates programs.

  • Identifynew affiliates and nurture the current top partners to drivecustomer acquisition goals by implementing effective affiliatemarketing strategies

  • Monitoraffiliate performance optimize campaigns and manage budgetsefficiently.

  • Identifyand engage influencers aligned with the brands values negotiatepartnerships analyze campaign performance and provide actionableimprovement insights for impactful influencermarketing.




Skills&Qualifications:


  • Provenexperience as an Amazon PPC Advertising Manager for at least 1 or 2years.

  • Strongunderstanding of affiliate marketing platforms influencer marketingtrends and industry bestpractices.

  • Excellentcommunication negotiation and relationshipbuildingskills.

  • Proficiencyin digital marketing tools content management systems and ecommerceplatforms.

  • Abilityto develop strategies based on industry trends anddevelopments.

  • Exceptionalorganizational and multitasking skills especially when working withmultiple projects orteams.

  • Excellentcommunication skills leadership and project managementskills.



Primarily Responsibilities: You will be responsible for setting upand managing Amazon ad campaigns, ad groups, etc, (includingSponsored Display, Sponsored Brand, Sponsored Product & AmazonDSP) on our Amazon Canada storefront You will research keywords,competitors, and the market for our brands, and find new keywords,including discovery and expansion You will draft up weekly reportson performance updates, recommendations, and insights You willanalyze and optimize campaign performance, comparing currentcampaign execution strategies with new ideas to test Collaboratingwith clients or leadership to determine the goals of advertisingprojects and strategizing plans to meet those goals. Conducting ordirecting market research to help shape advertising campaigns. Keepup with the newest marketing trends and best practices. Use SellerCentral in order to create new product listings and update existinglistings, interpret data, merge listings into parent/child, andresolve Buy Box issues Navigate our internally-createdspreadsheets, that are intricately but also extensivelyinterconnected with spreadsheets from other departments (Logisticsand Accounting), in order to make updates Update our processes forthe listing optimization department as you navigate repetitivesituations that do not yet have a clear roadmap or process Be ableto use critical thinking on a daily basis in order to navigateunique situations encompassing all of the above SecondaryResponsibilities Craft full-funnel affiliates and influencersprogram, holistically strategizing upper funnel and mid funnelinfluencer program and lower funnel affiliates programs. Identifynew affiliates and nurture the current top partners to drivecustomer acquisition goals by implementing effective affiliatemarketing strategies Monitor affiliate performance, optimizecampaigns, and manage budgets efficiently. Identify and engageinfluencers aligned with the brand's values, negotiatepartnerships, analyze campaign performance, and provide actionableimprovement insights for impactful influencer marketing. Skills& Qualifications: Proven experience as an Amazon PPCAdvertising Manager for at least 1 or 2 years. Strong understandingof affiliate marketing platforms, influencer marketing trends, andindustry best practices. Excellent communication, negotiation, andrelationship-building skills. Proficiency in digital marketingtools, content management systems, and e-commerce platforms.Ability to develop strategies based on industry trends anddevelopments. Exceptional organizational and multitasking skills,especially when working with multiple projects or teams. Excellentcommunication skills, leadership, and project managementskills.

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