Manager / Senior Manager, Refrigeration and Cold Chain -Marketing

3 weeks ago

Pune, India Copeland Full time

Responsibilities

Manage product roadmaps to grow the business with deep understanding of system standards, market trends and customer needs. Develop and maintain a strong product portfolio and marketing strategy and work in close coordination with Management, Planning, Sales and Engineering teams.  Establish medium- and long-term profitable growth opportunities for Cold Chain Business based on market research, market sizing and competitive analysis. Develop competitive product analysis, product launch package value proposition and support in developing the price guideline. Devise promotional strategies for product and ensure execution in collaboration with the sales and business development teams, covering areas of End User Marketing, Consultants, Channel/OEM engagement, Product Launch Packages, Industry Expos & Trade Conference participation etc.  Support new product & business development for Export markets. Co-ordinate with Engineering, AP Marketing, Export Sales, Legal & Finance team to understand export requirements, develop and get India built cold chain products qualified & established in the export market. Prepare effective Marketing communications for new product launches which involves developing Product Literatures, Collaterals, Trade Advertisements and Events  Track sales and margin growth trends of industry and propose corrective actions. Conduct seminars, road shows and actively participate in Wholesalers and OEM business promotions and other industry forums to promote Copeland products. Develop & build case studies, success stories about cold chain solutions .

Requirements

Bachelor’s degree in Mechanical Engineering Master’s degree in Business Management with Marketing or Communications as specialization from reputed institutes - years of experience in the HVAC&R industry. Commercial or Industrial refrigeration industry background will be an added advantage. Minimum - years’ experience in Product Marketing Good experience in creating and delivering unique customer value propositions through various media and multiple distribution channels, including retail, e-commerce, distributor, or B to B channels. Proven track record of performance in a relevant, complex, multi-channel industry Excellent written and verbal communication skills.

About Copeland


We are a global climate technologies company engineered for sustainability. We create sustainable and efficient residential, commercial and industrial spaces through HVACR technologies. We protect temperature-sensitive goods throughout the cold chain. And we bring comfort to people globally. Best-in-class engineering, design and manufacturing combined with category-leading brands in compression, controls, software and monitoring solutions result in next generation climate technology that is built for the needs of the world ahead. 

Every day, our global workforce fulfills our unified purpose and lives out the values we hold close as an organization: Integrity, Safety and Quality, Support Our People, Customer Focus, Continuous Improvement, Collaboration, and Innovation. 

Our causes – Planet, Humanity, Champion, Inclusion, and Future – shape, define, and fuel Copeland’s culture while inspiring our innovative spirit and driving our focus.

Whether you are a professional looking for a career change, an undergraduate student exploring your first opportunity, or recent graduate with an advanced degree, we have opportunities that will allow you to innovate, be challenged and make an impact. Join our team and start your journey today

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