Marketing Business Partner Manager, India

4 weeks ago

Pune, India Copeland Full time

Marketing Business Partner Manager, India


Description:

If you are a professional seeking the opportunity to redefine marketing’s impact to the organization, this is the opportunity for you The Marketing Business Partner is the instrumental position to define and prioritize strategic marketing projects, campaigns, and programs to support the growth of Copeland India. In collaboration with business leaders and peers, you will leverage expertise across the organization to differentiate what is unique for the Copeland India business. You will take lead on defining the go-to-market strategy for product launches, campaigns, and external communications, as well as advise and collaborate on the marketing plans and tactics with the Campaign Management and Enterprise Marketing Capabilities teams.


Responsiblities:


  • the business liaison between Enterprise Marketing and Copeland India business and advocate for the business’ priorities.
  • in a matrixed organization by working with marketing leaders and peers.
  • with business leadership, market management, product marketing, product management, and sales across commercial, residential, refrigeration HVACR and cold chain market segments to prioritize marketing programs, product launches, and events.
  • responsible for understanding the business’ key priorities and defining actional marketing KPIs for each program.
  • the strategy and work with the campaign team to guide the execution of integrated marketing programs and campaigns. Marketing programs will target original equipment manufacturers (OEMs), consulting-specifying engineers, manufacturers’ representatives, homeowners, and commercial building end users to drive brand preference, increase product sales, influence system specifications, and educate the market about new technology advancements.
  • Understand our portfolio of brands, their products, and their respective markets and customers and serve as the driving force behind product and customer messaging.

Develop marketing briefs that are leveraged to initiate and guide projects with internal marketing team members or agency members.

  • Collaborate with business partners across the global organization to identify and promote comprehensive solutions to meet customer needs.
  • the strategic direction and messaging for trade shows and events in the commercial, residential, refrigeration HVACR and cold chain market segments.
  • with business teams to define the value proposition to channels and customers, as well as position against competitors.
  • Communicate marketing initiatives and program progress and success to business stakeholders and teams across varying levels of the organization.
  • with internal marketing team members and agency partners to support the development of marketing tactics, including PR, digital, collateral, social, creative, and video development.
  • the sales team by equipping them with tools and materials to drive the adoption of Copeland products in the marketplace.
  • Determine the annual marketing budget and allocation for each program/initiative by working with Enterprise Marketing teams and the Copeland India business stakeholders.


REQUIRED EDUCATION, EXPERIENCE & SKILLS:

  • degree required (Business/Marketing/English/Communications degree preferred)
  • years of experience in brand/marketing management or a related position
  • project management skills with the ability to set and meet deadlines for multiple projects
  • with the ability to quickly solve challenges/problems
  • to manage and grow relationships with cross-functional teams
  • verbal and written communications skills with expertise in Microsoft Word, Excel, and PowerPoint


About Copeland


We are a global climate technologies company engineered for sustainability. We create sustainable and efficient residential, commercial and industrial spaces through HVACR technologies. We protect temperature-sensitive goods throughout the cold chain. And we bring comfort to people globally. Best-in-class engineering, design and manufacturing combined with category-leading brands in compression, controls, software and monitoring solutions result in next generation climate technology that is built for the needs of the world ahead.

Every day, our global workforce fulfills our unified purpose and lives out the values we hold close as an organization: Integrity, Safety and Quality, Support Our People, Customer Focus, Continuous Improvement, Collaboration, and Innovation.

Our causes – Planet, Humanity, Champion, Inclusion, and Future – shape, define, and fuel Copeland’s culture while inspiring our innovative spirit and driving our focus.

Whether you are a professional looking for a career change, an undergraduate student exploring your first opportunity, or recent graduate with an advanced degree, we have opportunities that will allow you to innovate, be challenged and make an impact. Join our team and start your journey today

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