Content Insights Lead, Amazon Prime Video
6 months ago
Key job responsibilities
Amazon Prime Video & Studios is looking for a Content Insights Lead to be the owner of customer-focused content research efforts in India. We focus on relevant, compelling groundbreaking content and your job will be to help us evaluate our creative direction using marketplace signals and direct customer feedback. This role will be responsible for deeply understanding the marketplace and the customer as it relates to entertainment content preferences, trends, and overall creative optimization (through content testing) of our local originals and also the localization opportunity for international content. This role will connect our creative teams with our customer throughout their viewing journey. You will leverage existing content testing best practices established by the WW Consumer Insights team while Inventing and Simplifying for the future alongside local PV/Studios leaders. You will work closely with Data Science, Production, Development, Marketing and Finance teams, always making sure to represent the voice of customers. This role will allow you to develop insights that help break new shows/movies on our service and maintain strong performance.
A day in the life
You will identify and lead appropriate research methodologies based on business and research objectives, partner with internal Customer Panel Operations teams and/or local third-party vendors as needed. You will learn how to program and deploy surveys using our internal tools and take ownership of research studies end to end.
BASIC QUALIFICATIONS
- 7+ years of experience- Expertise in the market research field
- Experience using data and metrics to measure impact and determine improvements
- Experience using Microsoft Excel to manipulate and analyze data
- Bachelor’s degree or equivalent experience
- Have experience setting research objectives, writing surveys, and creating sound sampling and weighting schemes, analyzing and presenting results
- Experience with applied statistics, predictive analytics
- Experience leading mixed-method studies: online quant surveys, focus groups, 1:1, ethnos, online qual
- Demonstrated ability to collaborate effectively across internal teams, locally and remotely
- Have the ability to translate complex data sets into clear and compelling written narratives
- Proficiency in MS Excel and Word
PREFERRED QUALIFICATIONS
- Understanding of the television programming landscape is a plus- Experience working in media research, specifically content testing a plus
- Experience on the research vendor side or within the research group of a media company
- Experience leading different types of viewer studies such as episode testing, dial testing, concept testing, series maintenance
- Experience with various statistical techniques (regression analysis, coefficient correlation)
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