myGwork | Sr Content Marketing Manager, Amazon Prime Video
16 hours ago
DESCRIPTION:
Amazon Prime Video's mission is to be the most loved entertainment hub for its customers, changing the way people watch movies and TV shows, offering multiples ways to instantly stream and watch videos.
At Amazon Prime Video, our 5-year journey has been about super-serving our diverse audience in India. From Day 1, we have been super-serving with our originals, local originals, and movies across 10 languages and even localized products like Prime Video Mobile Edition, a marketplace model that we have launched with our channel partners which gives more selection to our customers. Prime Video is today watched in 99% of the country's pin codes. We have seen our content travel not just locally but globally with our content being consumed in over 200 countries.
If you want to operate at start up speed, solve some of the hardest problems and build a service which customers love, Amazon Prime Video might just be the place for you.
We are looking for a forward-thinking, analytically minded marketing leader who is passionate about content to join our team.
Key job responsibilities
Key job responsibilities
• Build customer first and high impact marketing campaigns driving the launches of Prime Video's most loved movies and shows
• Defining and monitoring business objectives linked to content marketing - by providing objective, data-driven marketing recommendations based on an in-depth understanding and analysis of content, customer and environmental information.
• Being the champion for Content working closely with local content teams, 3rd party productions to develop strong marketing campaigns.
• Manage agencies to develop and execute show marketing campaigns, providing creative direction and feedback to teams to ensure alignment with campaign goals and objectives
• Collaborate with internal social and media teams to develop and execute marketing campaigns
• Leading innovative thinking and scaled activation across content
• Advocate for new initiatives or process improvements using customer research, hard data, and marketing & business metrics to derive insights and shape recommendations.
BASIC QUALIFICATIONS:
- 8+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to stakeholders
- Experience developing and executing campaigns across a multitude of timezones and languages
- Worked with creative agencies on developing high impact customer facing ideas
- Worked with media agencies on ATL media plans of pan India scale
- Experience building, executing and scaling cross-functional marketing programs
- Experience using data and metrics to measure impact and determine improvements
PREFERRED QUALIFICATIONS:
- Brand Marketing or Consumer marketing roles in the entertainment (Film/TV/OTT) industry or consumer tech businesses
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