Growth Strategist for Prime Video India
2 days ago
This is a unique opportunity to join Amazon, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community.
About the RoleWe are seeking a customer-obsessed Growth Manager to strengthen our ability to delight customers. As part of the Prime Video India Growth team, you will work closely on launching and scaling customer lifecycle use cases.
Your key responsibilities will include:
- Customer Lifecycle Insights: Partner with internal Insights teams to understand the triggers and barriers to join/re-join Prime and work with Growth and Marketing Teams to convert validated insights into steady-state business strategies.
- Service Retention: Lead the complete campaign creation and execution of overall PV Retention strategy, working closely with Creative Services and Marketing channel leaders.
- Onsite CX: Partner with Product & Tech teams to own the execution of Prime Video membership product strategy, covering developments in plan types, pricing, and distribution.
- Business Insights and Analysis: Partner with Analytics team to define/develop frameworks to track health across lifecycle metrics and improve member growth.
You will also be responsible for:
- Business Reporting: Own the reporting of key business metrics and contribute regularly to weekly/monthly/quarterly reviews.
- PV Signup Journey: Improving PV onsite customer signup experience through addressing customer pain points and customer journeys, optimizing onsite content through A/B testing, creating compelling campaigns to retain and re-acquire Prime members, and eliminating CX defects or gaps in onsite journeys.
In addition, you will partner closely with multiple Amazon teams to ensure cross-functional alignment and smooth execution of operating plans.
About YouWe are looking for someone with:
- 3+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience managing or working within cross-functional marketing and creative teams
Amazon offers a competitive salary of $120,000 - $180,000 per year, depending on experience and location. This role is open to remote work arrangements, but occasional travel to Amazon's offices may be required. We offer a range of benefits, including comprehensive health insurance, retirement planning, and paid time off.
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