Marketing Performance Analyst

1 week ago

Gurugram, India The Economist Full time

Overview

The Marketing Performance Analyst is a key role within our marketing team, responsible for analysing the performance of marketing campaigns across all channels and platforms. This position involves producing detailed insight reports linked to segments, roles, journey stages, and campaign types, thereby supporting proactive decision-making that drives continual improvement in marketing performance and ROI.

Objective/Purpose of the Role

The primary objective of the Marketing Performance Analyst is to provide deep analytical insights into the effectiveness of our marketing campaigns. This role is crucial in identifying performance trends, uncovering opportunities for optimization, and supporting strategic decisions that enhance the efficiency and effectiveness of our marketing efforts. The Analyst will be instrumental in ensuring that our marketing activities are data-driven, targeted, and aligned with our business objectives.

Accountabilities

Responsibilities of the Role

Marketing Performance Analysis: Conduct comprehensive analysis of marketing campaigns across various channels and platforms. Monitor and evaluate key performance metrics such as conversion rates, engagement rates, and ROI. Analyse and report on customer journey analytics, identifying key touchpoints and opportunities for engagement optimization. Provide insights on how different segments interact with various stages of the customer journey. Produce detailed reports offering insights linked to specific segments, roles, journey stages, and campaign types. Present complex data in an accessible and actionable format for various stakeholders. Data-Driven Decision Support: Provide data-driven recommendations to support proactive decision-making across the marketing team. Identify trends and patterns that could impact marketing strategies and campaign performance. Continuous Performance Improvement: Analyse current marketing strategies and suggest improvements based on data insights. Collaborate with the marketing team to implement changes aimed at boosting marketing performance. ROI Optimization: Assess the efficiency of marketing spend and provide insights on optimising return on investment. Support budget allocation and marketing mix decisions with detailed data analysis. Cross-Functional Collaboration: Work closely with marketing, sales, and product teams to ensure a cohesive understanding of campaign performance. Integrate insights from various departments to provide a holistic view of marketing effectiveness. Work closely with data and technology teams to ensure marketing needs are met in alignment with technological capabilities and data governance. Facilitate effective communication and collaboration between marketing and technical teams to support data-driven initiatives. Market Trends and Benchmarking: Stay updated on industry trends and benchmarks to inform analysis and recommendations. Compare performance against industry standards to identify areas for improvement. Experience, skills and professional attributes

Experience Required for the Role

Proven experience in marketing analytics or a similar role. Experience with multi-channel marketing campaign analysis. Familiarity with marketing automation and analytics tools.

Skills Required for the Role

Strong analytical skills with the ability to interpret complex data. Proficiency in data visualisation and reporting tools. Excellent communication skills for translating data insights into actionable recommendations. Knowledge of marketing principles and performance metrics. Attention to detail and a commitment to data accuracy.

The Economist Group values diversity. We are committed to equal opportunities and creating an inclusive environment for all our employees. We welcome applicants regardless of ethnic origin, national origin, gender, gender identity, race, colour, religious beliefs, disability, sexual orientation , age or marital status.

  • Media Performance Analyst

    1 month ago

    Gurugram, India Publicis Groupe Full time

    Job Description Your responsibilities as a Media Performance Analyst (Search) –  Fulfil relevant daily, weekly, monthly and quarterly tasks ensuring that all campaigns are executed to plan and meet the targets Build, setup and optimize campaigns across search platforms Assist in building, planning and implementing search structures & marketing...

  • Media Performance Analyst

    4 months ago

    Gurugram, India Publicis Groupe Full time

    Job Description Your responsibilities as a Media Performance Analyst (Programmatic) –  Handling daily reporting, pacing, screenshots and performance, including troubleshooting  Basic experience on DSPs (Dv360/TTD/Amobee/Verizon Media, etc.)  Responsible for delivering all projects on time with 100% quality.  Apply expert level...

  • Media Performance Analyst

    4 months ago

    Gurugram, India Publicis Groupe Full time

    Job Description Your responsibilities as a Media Performance Analyst (Social) –  You will be responsible for setting up, executing Social platform(s) activations and monitoring budgets & performance on various social platforms like Facebook/ Instagram Ads, Twitter, Pinterest, Snapchat, Tiktok, LinkedIn etc.  Fulfil relevant daily, weekly,...

  • Digital Marketing Intern

    4 weeks ago

    Gurugram, India Performance Launchpad Full time

    Internship Opportunity Duration : 6 months (Non-Negotiable) Stipend : 10,000 INR Work from Office (Gurugram, Near Huda City Metro Station) Final year students preferred The ideal candidate will oversee the online marketing strategy for the organisation by planning and executing digital marketing campaigns. This candidate will launch campaigns and...

  • Digital Marketing Intern

    4 weeks ago

    Gurugram, India Performance Launchpad Full time

    Internship OpportunityDuration: 6 months (Non-Negotiable)Stipend: 10,000 INRWork from Office (Gurugram, Near Huda City Metro Station)Final year students preferredThe ideal candidate will oversee the online marketing strategy for the organisation by planning and executing digital marketing campaigns. This candidate will launch campaigns and coordinate with...

  • Digital Marketing Intern

    4 weeks ago

    Gurugram, India Performance Launchpad Full time

    Internship OpportunityDuration: 6 months (Non-Negotiable)Stipend: 10,000 INRWork from Office (Gurugram, Near Huda City Metro Station)Final year students preferredThe ideal candidate will oversee the online marketing strategy for the organisation by planning and executing digital marketing campaigns. This candidate will launch campaigns and coordinate with...

  • Media Performance Analyst

    4 days ago

    Gurugram, India Publicis Groupe Full time

    Job DescriptionYour responsibilities as a Media Performance Analyst (Offline Media)- Our Multichannel-Unit is looking for an offline media analyst to create the basic, medium, and complex reportings for our clients in specified standards. The following tasks can also be added: regular maintenance of media landscapes, competitor analyses, creative reporting,...

  • Media Performance Analyst

    4 months ago

    Gurugram, India Publicis Groupe Full time

    Job Description Your responsibilities as a Media Performance Analyst (Commerce) –  Monitor competition and provide suggestions for improvement Knowledge in any of the E-Commerce Platforms on Amazon, Criteo, Citrus, Lazada, Shopee  Maintaining daily pacing reports, weekly and monthly performance reports & post campaign analysis reports  ...

  • Media Performance Analyst

    3 weeks ago

    Gurugram, India Publicis Groupe Full time

    Job Description Your responsibilities as a Programmatic Analyst –  Handling daily reporting, pacing, screenshots and performance, including troubleshooting  Basic experience on DSPs (DV360, TTD, Verizon, Yahoo, Amazon, Xandar, MediaMath).  Responsible for delivering all projects on time with 100% quality.  Deliver regular reports...

  • Media Performance Analyst

    2 weeks ago

    Gurugram, India Publicis Groupe Full time

    Job Description Your responsibilities as a Media Performance Analyst (Search) –  Fulfil relevant daily, weekly, monthly and quarterly tasks ensuring that all campaigns are executed to plan and meet the targets Build, setup and optimize campaigns across search platforms Assist in building, planning and implementing search structures &...

  • Media Performance Analyst

    4 weeks ago

    Gurugram, India Publicis Groupe Full time

    Job DescriptionYour responsibilities as a Media Performance Analyst (Search) – Fulfil relevant daily, weekly, monthly and quarterly tasks ensuring that all campaigns are executed to plan and meet the targetsBuild, setup and optimize campaigns across search platformsAssist in building, planning and implementing search structures & marketing...

  • Media Performance Analyst

    4 months ago

    Gurugram, India Publicis Groupe Full time

    Job DescriptionYour responsibilities as a Media Performance Analyst (Programmatic) – Handling daily reporting, pacing, screenshots and performance, including troubleshooting Basic experience on DSPs (Dv360/TTD/Amobee/Verizon Media, etc.) Responsible for delivering all projects on time with 100% quality. Apply expert level understanding to...

  • Performance Marketing

    4 weeks ago

    Gurugram, India Airblack Full time

    About Airblack Airblack is India’s largest online skilling academy, helping people become micro-entrepreneurs or get flexible opportunities through innovative “do-it-together” (DIT) courses. In three years, Airblack's beauty academy has trained over 35,000 students in 200+ cities as Makeup Artists, helping them start their businesses as freelancers,...

  • Performance Marketing

    4 weeks ago

    Gurugram, India Airblack Full time

    About AirblackAirblack is India’s largest online skilling academy, helping people become micro-entrepreneurs or get flexible opportunities through innovative “do-it-together” (DIT) courses.In three years, Airblack's beauty academy has trained over 35,000 students in 200+ cities as Makeup Artists, helping them start their businesses as freelancers,...

  • Performance Marketing

    4 weeks ago

    Gurugram, India Airblack Full time

    About AirblackAirblack is India’s largest online skilling academy, helping people become micro-entrepreneurs or get flexible opportunities through innovative “do-it-together” (DIT) courses.In three years, Airblack's beauty academy has trained over 35,000 students in 200+ cities as Makeup Artists, helping them start their businesses as freelancers,...

  • Media Performance Analyst

    1 month ago

    Gurugram, India Publicis Groupe Full time

    Job Description Your responsibilities as a Programmatic Analyst –  Handling daily reporting, pacing, screenshots and performance, including troubleshooting  Basic experience on DSPs (Dv360/TTD/Amobee/Verizon Media, etc.)  Responsible for delivering all projects on time with 100% quality.  Apply expert level understanding to...

  • Performance Marketer

    3 months ago

    Gurugram, Haryana, India Arting Digital Private Limited Full time

    Performance Marketer Experience: 1-2y Location: Gurugram Sector - 49 Work Mode: On-site Budget: 4-5 LPA **Skills**: Performance Marketing, Digital Marketing, Digital advertising platforms Like: Google Ads, LinkedIn Ads, Google search Facebook Ads Manager, Google keywords. Qualifications: Bachelor’s degree in Marketing, Business Administration or a...

  • Performance Marketing

    1 week ago

    Gurugram, Haryana, India Everstylish Lifestyle Pvt. Ltd. Full time

    **Roles and Responsibilities**: **Performance Marketing/Digital Marketing** 1. Develop, implement, and manage performance marketing campaigns across channels such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant platforms. 2. Set up and optimize campaigns to achieve KPIs including traffic, conversions, and ROI. 3. Create and execute...

  • Performance Marketer

    3 months ago

    Gurugram, Haryana, India Future Technosoft Full time

    **Looking for Performance Marketer** **Minimum Experience: 1+ Year Experience in Performance Marketing** **Work from Office - Location - Gurgaon - Sector 18** **Work from Office - Day Shift - Mon - Fri** We are looking for a dynamic and results-driven performance marketer to scale and spearhead our performance marketing campaigns. As a key member of our...

  • Senior Analyst, Marketing Finance

    3 months ago

    Gurugram, India Expedia Group Full time

    Senior Analyst, Marketing FinanceThe Senior Analyst, Marketing Finance will play a crucial role in providing financial insights and support to our team. This role involves in-depth analysis, forecasting, budgeting, and reporting to drive financial performance and support strategic decision-making for our marketing initiatives. The ideal candidate will have a...