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Senior Analyst, Marketing Finance
2 weeks ago
Senior Analyst, Marketing Finance
The Senior Analyst, Marketing Finance will play a crucial role in providing financial insights and support to our team. This role involves in-depth analysis, forecasting, budgeting, and reporting to drive financial performance and support strategic decision-making for our marketing initiatives. The ideal candidate will have a strong financial acumen, analytical skills, and the ability to collaborate effectively across multiple teams.
What you’ll do:
Financial Analysis
Conduct detailed financial analysis on marketing spend, performance, and ROI.
Develop and maintain financial models to evaluate the profitability and efficiency of marketing strategies.
Prepare regular financial reports and presentations for senior management.
Lead the budgeting and forecasting process for the marketing department.
Monitor and analyze actual performance against budgets and forecasts, highlighting variances and recommending corrective actions.
Work closely with marketing teams to develop accurate forecasts and financial plans.
Analyze market trends, competitive landscape, and customer behavior to identify growth opportunities.
Collaborate with the marketing team to evaluate the financial impact of new campaigns and promotional activities.
Process Improvement:
Identify and implement process improvements to enhance the accuracy and efficiency of financial reporting and analysis.
Develop and refine financial tools and dashboards to support real-time decision-making.
Cross-functional Collaboration:
Work closely with other finance teams, marketing, and data analytics to ensure alignment and consistency in financial planning and reporting.
Support ad-hoc financial projects and analysis as required by senior management.
Who you are:
Bachelors' degree in Statistics, Economics or Analytics, Masters' in related field is a plus
4+ years of experience in financial analysis, preferably within marketing finance or related
Hands-on experience in writing SQL queries and data visualisation tools like Tableau, PowerBI
Analytic, modeling, forecasting and presentation skills
Solid interpersonal skills and demonstrated ability to work across levels and functions
Ability to interpret and present data in a visually compelling format to financial and non-financial audiences
Comfortable working with ambiguity in a dynamic, fast-paced environment
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