Digital Marketing Manager

4 weeks ago

Gurugram, India FACTS N FICTION STUDIO Full time

Job Summary

Ifyou live and breathe digital marketing we want to talk to you. Weare looking for a Digital Marketing Manager to develop implementtrack and optimize our digital marketing campaigns across alldigital channels. Your major role is in enhancing brand awarenesswithin the digital space as well as driving website traffic andacquiringleads/customers.



KeyResponsibilityArea

Planand execute all digital marketing including SEO/SEM marketingdatabase email social media and display advertisingcampaigns

Designbuild and maintain our social mediapresence

Measureand report performance of all digital marketing campaigns andassess against goals (ROI andKPIs)

Identifytrends and insights and optimize spend and performance based on theinsights.

Brainstormnew and creative growthstrategies

Grownew leads including marketingqualifiedleads.

Monitoringand optimising Google Adwords campaign to meet objectives w.r.t.time budget andagenda.

Maintainpartnerships with media agencies andvendors

Byconverting site traffic through callstoaction landing pages andlead generation content (includingoffers).

Proactivelylook for alternation opportunities of digital collaborations&PR.







Requirements


BrandPositioning andAwareness:

Developand execute digital marketing strategies to enhance brandvisibility and positioning in the weddingindustry.

Implementbrandbuilding campaigns across various digital platforms includingsocial media search engines and industryspecificwebsites.

LeadGeneration andConversion:

Generatehighquality leads through targeted digital campaigns tailored toengaged couples and those planningweddings.

Optimizelanding pages forms and callstoaction to increase lead capture andconversionrates.

ContentCreation andMarketing:

Createcompelling and visually appealing content (e.g. blog posts videosinfographics) that resonates with the targetaudience.

Implementcontent marketing strategies to attract engage and educate couplesat different stages of the wedding planningprocess.

SocialMediaManagement:

Manageand grow the companys presence on social media platforms frequentedby engaged couples such as Instagram Pinterest andFacebook.

Developand execute social media campaigns to showcase wedding photographyand videography services testimonials and behindthescenescontent.


SearchEngine Optimization(SEO):

Optimizewebsite content and structure for relevant keywords and localsearch terms related to wedding photography andvideography.

Improveorganic search visibility and rankings on search engine resultspages (SERPs) to attract organictraffic.

PaidAdvertisingCampaigns:

Planexecute and optimize paid advertising campaigns across platformslike Google Ads Facebook Ads and InstagramAds.

Allocatead spend effectively to maximize return on investment (ROI) andachieve costeffective customeracquisition.


EmailMarketing andAutomation:

Developand execute email marketing campaigns to nurture leads promoteservices and driveconversions.

Implementmarketing automation workflows to personalise communication basedon user behaviour and engagementlevels.

ClientRelationshipManagement:

Cultivateand maintain relationships with past clients through emailnewsletters special offers and referralprograms.

Encouragesatisfied clients to share their experiences and reviews on socialmedia and reviewplatforms.


PerformanceTracking andAnalytics:

Monitorkey performance indicators (KPIs) such as website trafficconversion rates engagement metrics and customer acquisitioncosts.

Usedata analytics tools to analyse campaign performance identifytrends and make datadriven decisions foroptimization.

MarketResearch and CompetitiveAnalysis:

Conductmarket research to understand wedding industry trends customerpreferences and competitorstrategies.

Stayupdated on emerging technologies platforms and marketing trendsrelevant to the wedding photography and videographyindustry.


Mandatory;should haveLaptop

BenefitsCollaborativeand dynamic workenvironment.

PhoneReimbursement.

BrandPositioning and Awareness: Develop and execute digital marketingstrategies to enhance brand visibility and positioning in thewedding industry. Implement brand-building campaigns across variousdigital platforms, including social media, search engines, andindustry-specific websites. Lead Generation and Conversion:Generate high-quality leads through targeted digital campaignstailored to engaged couples and those planning weddings. Optimizelanding pages, forms, and calls-to-action to increase lead captureand conversion rates. Content Creation and Marketing: Createcompelling and visually appealing content (e.g., blog posts,videos, infographics) that resonates with the target audience.Implement content marketing strategies to attract, engage, andeducate couples at different stages of the wedding planningprocess. Social Media Management: Manage and grow the company'spresence on social media platforms frequented by engaged couples,such as Instagram, Pinterest, and Facebook. Develop and executesocial media campaigns to showcase wedding photography andvideography services, testimonials, and behind-the-scenes content.Search Engine Optimization (SEO): Optimize website content andstructure for relevant keywords and local search terms related towedding photography and videography. Improve organic searchvisibility and rankings on search engine results pages (SERPs) toattract organic traffic. Paid Advertising Campaigns: Plan, execute,and optimize paid advertising campaigns across platforms likeGoogle Ads, Facebook Ads, and Instagram Ads. Allocate ad spendeffectively to maximize return on investment (ROI) and achievecost-effective customer acquisition. Email Marketing andAutomation: Develop and execute email marketing campaigns tonurture leads, promote services, and drive conversions. Implementmarketing automation workflows to personalise communication basedon user behaviour and engagement levels. Client RelationshipManagement: Cultivate and maintain relationships with past clientsthrough email newsletters, special offers, and referral programs.Encourage satisfied clients to share their experiences and reviewson social media and review platforms. Performance Tracking andAnalytics: Monitor key performance indicators (KPIs) such aswebsite traffic, conversion rates, engagement metrics, and customeracquisition costs. Use data analytics tools to analyse campaignperformance, identify trends, and make data-driven decisions foroptimization. Market Research and Competitive Analysis: Conductmarket research to understand wedding industry trends, customerpreferences, and competitor strategies. Stay updated on emergingtechnologies, platforms, and marketing trends relevant to thewedding photography and videography industry. Mandatory; shouldhave Laptop

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