Performance Marketing Manager

3 weeks ago

Gurugram, India Cyclitics Digital Full time

Job Summary

We are seeking a dynamic and results-driven Performance Marketing Manager to spearhead the development and execution of our digital marketing campaigns. As a key member of our growth-focused marketing team, you will be responsible for driving user acquisition, boosting retention, and maximizing ROI across a range of digital channels. The ideal candidate possesses a strong track record in the D2C space, expertise in both acquisition and retention marketing, a deep understanding of performance metrics, and team leadership capabilities.


Key Responsibilities:


Campaign Development and Management:

  • Design, launch, and manage performance marketing campaigns across diverse channels, including paid search, paid social, display advertising, and affiliate networks.
  • Set clear campaign goals and KPIs while continuously tracking and measuring performance.
  • Optimize campaigns in real time to maximize results, including bid adjustments, ad copy and creative testing, and audience targeting.

Strategic Growth Planning

  • Develop and implement a holistic performance marketing strategy to continuously fuel customer acquisition and build long-term customer relationships.
  • Research and identify new growth channels and innovative marketing tactics to accelerate the reach and impact of our campaigns
  • Collaborate with cross-functional teams (design, content, product) to ensure seamless execution and a cohesive brand experience.


Team Leadership & Collaboration:

  • Mentor and coach team members, facilitating their professional development and ensuring the efficient execution of campaigns.
  • Build collaborative relationships with internal stakeholders to ensure alignment between marketing initiatives and overall business goals.


Qualifications and Skills


Technical Expertise: (A MUST)

  • Proficient in paid advertising platforms (Google Ads, Facebook Ads Manager, etc.) and marketing automation tools.
  • Deep understanding of digital marketing analytics platforms (Google Analytics or similar).
  • Experience with A/B testing and experimentation methodologies.
  • Familiarity with CRM tools and email marketing platforms is a plus.


  • Experience:  3-5 years of demonstrated success in D2C performance marketing, with a proven record in driving growth.



  • Education:  Bachelor's degree in Marketing, Business, Communications, or a related field.


  • Growth Mindset:  A natural growth hacker with a strong experimental and iterative approach to marketing.


  • Acquisition & Retention Expertise:  Experience in developing strategies to both acquire new customers and drive repeat business.


  • Problem-Solving & Critical Thinking:  Strong ability to analyze complex data, identify problems, and propose innovative solutions.


  • Team Leadership:  Excellent communication, interpersonal, and organizational skills. Track record of successfully managing and mentoring teams.


Additional Requirements

  • Strong understanding of the D2C business model and its unique marketing requirements.
  • Data-driven decision-maker with a keen eye for identifying performance trends.
  • Client Management

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