SmartCoin - Social Media Manager

4 days ago

Bengaluru, India Nexthire Full time

Role : Social Media Manager

Experience : 1-3 yrs

Location : Bangalore

About Olyv (formerly SmartCoin)

We are on a mission to create India's largest fully automated financial inclusive organization by
providing an array of financial services such as micro-loans to the vast underserved
middle/lower-income segment. Being in the Top 10 Google Launchpad-backed AI/ML tech
start-ups, you will meet the first-hand challenge of building & scaling the business. You will
work with some of the brilliant minds across the industry who passionately feel about solving the
macro issue of financial Inclusion.
We are present in over 19,000 pin codes in the country and have served over 10 million users
across India. The user profile ranges from Micro-entrepreneurs, small retailers, blue-gray
collared workers, and salaried employees across sectors.

Roles & Responsibilities:

● Execute the integration of social media as a channel into all major company-wide
initiatives such as brand campaigns, product launches, advocacy initiatives, and
amplification of proprietary content
● Own and scale a comprehensive strategy for Olyv's corporate social channels aligned

with marketing goals
● Manage social media calendars for organic posts in collaboration with social media team
members and across the organization
● Create timely and engaging content optimized for platform used and intended audience
● Oversee the monitoring and reporting on social engagement, trends, and analytics; brief
leadership on a regular basis
● Oversee and contribute to the creation of engaging B2C content to engage target
audiences and increase followers
● Ideate and oversee the creation of visuals and videos that elevate Olyv while
protecting brand guidelines
● Work closely with Brand Lead, Content managers and SEO team to identify
opportunities for repurposing content on our different social channels
● Work closely with the leadership and cofounders team for cofounder profile and
assist in thought leadership content endeavors
● Own all communications and develop content in line with the approved communication
plan
● Manage production of various content assets including video production, events, social
media assets
● Liaise with internal and external stakeholders to execute the approved communication
plan
● Act as the custodian of any brand-related logos / language/ descriptions across various
touch points.
● Ensure adequate digital presence for the brand in coordination with various marketing
initiatives being executed
● Ensure adherence to a unified global approach across all digital platforms
● Identify and engage external agencies for the design and execution of communication
material like videos, digital creative, dossiers, flyers, etc.
● Evaluate vendors to provide the services for various branding initiatives
● Provide support with Key Projects, adapt and create assets for region-specific campaigns
● Assist with the creation of SOP for any new requirements
● On the definition and implementation of brand guidelines such as BRI, BVI, brand book,
tonality guidelines, etc.
● Assist with market-specific initiatives such as the development of local language content
(Print ad, paid media, CRM mailers)
● Manage every piece of content that goes out on the company's behalf, ranging from
newsletters, press releases, blog posts, and social media posts on various platforms.
● Analyze performance indicators and web traffic, identifying areas where the content
requires improvement.

● Keep track of the existing content strategy performance.
● Communicate new content ideas to the creative team to ensure they are aligned and
produce the needed support material, such as photos, images, or videos.
● Proofread new content to avoid and correct errors

Eligibility Requirements:


● 1-3 years of work experience in Consumer Marketing / Social Media
Marketing/Community Marketing
● Full understanding of all social media platforms & related analytical tools to monitor
success metrics
● Excellent written communication skills for producing high quality content/ postsIdea
machine - catch trends and fast turnaround contextualizing them to brand needs
● Excellent presentation skills - Ability to articulate ideas and key objectives
● Experience building, executing, and scaling cross-functional marketing programs
● Experience presenting metrics and progress to goal with stakeholders
● Top-notch writing and editing ability – you produce engaging, accurate copy even under
time pressure.
● Understanding of Online Reputation Management (ORM) will be an added advantage

Our Values:


1. Excellence in everything we do: Take responsibility for the quality & timeliness of your
actions & own the results till closure
2. Empathy – Put yourself in other's shoes first, work collaboratively, put aside the
individual in you & work towards the larger benefit of all
3. Innovation – Constantly think ahead, and build something new & different. Don't fear to
fail, but keep experimenting
4. Perseverance – Never Give Up Attitude. Don't settle for a “No”
5. Agility – Speed Matters Always
Our Culture


We aren't just an organization with employees - we encourage a culture of friendship,
mentorship, partnership, inclusion & diversity. Debate, push back, agree to disagree and then
sort it all out over a cup of coffee and some good meals
We've built a space that lets us take risks, learn from our mistakes and celebrate every win

collectively. If that excites you, then Olyv is the place for you to be
We are a very close-knit family and hence we are very approachable too - we believe in
teamwork & innovation. We are result-oriented teams that have a lot of fun along the way. We
regularly recognize the good work of our team members and support them to excel beyond their
potential
Linkedin:

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