
Manager- Offline Marketing
1 week ago
Job Title: Assistant/Deputy Manager, Outdoor & Print Marketing
Job Overview: Seeking a dynamic and results-driven Marketing Manager to execute strategic marketing campaigns with a strong focus on print media advertising, outdoor promotions, and media buying. The ideal candidate will have a keen understanding of the production process, excellent planning and coordination skills, and the ability to effectively manage relationships with external agencies and vendors.
Key Responsibilities:
Print Media Advertising: Plan, develop, and execute print media campaigns (newspapers, magazines, brochures, etc.) to enhance brand visibility and drive customer engagement.
Outdoor Advertising: Manage and implement outdoor advertising strategies, including billboards, transit ads, and other out-of-home (OOH) media.
Media Planning & Buying: Identify the most effective media platforms for advertising; negotiate and purchase media space across various channels ensuring cost efficiency and maximum reach.
Agency Coordination: Liaise with creative, media, and production agencies to ensure timely and effective execution of marketing campaigns.
Production Process Oversight: Work closely with internal teams and vendors to oversee the production process of marketing materials from concept development to final delivery.
Campaign Planning & Execution: Develop marketing plans, budgets, and timelines in alignment with business goals. Monitor campaign performance and suggest improvements.
Market Research: Analyse market trends and consumer insights to inform media planning and creative direction.
Qualifications and Skills:
* Bachelor's degree in Marketing, Advertising, Communications, or a related field.
* 4–7 years of relevant experience in marketing, preferably with exposure to print and outdoor media.
* Proven experience in media buying and agency coordination.
* Strong knowledge of print production processes and timelines.
* Excellent planning, project management, and communication skills.
* Ability to manage multiple projects under tight deadlines.
Preferred Skills:
* Familiarity with industry-standard tools for media planning and performance tracking.
* Experience in managing marketing budgets.
* Creative mind-set with a strong eye for design and brand consistency.
* Demonstrated ability to handle multiple projects and meet deadlines in a fast-paced environment.
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