Offline Marketing Manager

Position Overview:

We are looking for an Offline Marketing Specialist to lead and execute on-ground branding and promotional activities across Labs and Collection Centres. The ideal candidate should be capable of managing BTL campaigns, vendor relationships, and ROI-driven marketing initiatives that enhance local visibility and patient walk-ins. This role requires strong coordination skills, analytical thinking, and the ability to ensure brand consistency while optimising marketing performance.

Key Responsibilities:

Branding

• Serve as the custodian of branding at Collection Centers (CCs) and Labs, ensuring adherence to company guidelines.
• Execute all branding initiatives within stipulated timelines to maintain a strong brand presence.

BTL Planning & Execution

• Manage and execute all BTL marketing plans (leaflets, camps, canopy activities) at Lab and Collection Centers
• Develop and implement weekly/monthly BTL plans tailored to each Lab and CC.
• Track and ensure timely completion of all BTL activities.

Health Checkup Camps

• Drive the execution of health camps at CCs and Labs to meet pre-defined targets.
• Collaborate with retail and sales teams for pre-camp preparations and Sunday camp growth strategies.
• Take part in Sunday camps along with Sales to identify gaps and improvise on execution.

Drive Lab Walk-ins

• Drive patient walk-in business at all Labs through localized and catchment targeted activities.

Digital Presence

• Ensure Google Listings for all Collection Centers are updated within the stipulated timelines.
• Monitor online reviews and maintain a positive digital reputation for CCs and Labs.

Coordination and Communication

• Coordinate effectively with Channel/Sales teams and CC owners for seamless campaign execution.
• Regularly liaise with vendors, internal teams, and external partners for timely delivery of materials and services.

ROI Analysis and Reporting

• Track and analyze the ROI of all marketing activities (Plan vs. Actual) on a weekly and monthly basis.
• Provide detailed reports with insights and recommendations for improving future campaigns.

Vendor Management

• Manage relationships with Branding/ BTL vendors to ensure cost-effective and timely execution of campaigns.
• Evaluate vendor performance and maintain a pool of reliable service providers.

Competitive Analysis

• Monitor and analyze competitor marketing initiatives to define strategic responses that align with company objectives.

Brand Consistency

• Maintain uniformity in brand messaging and visuals across all campaigns, ensuring alignment with company standards.

Stock Monitoring

• Regularly track the availability of marketing collaterals in the warehouse.
• Maintain minimum stock levels to avoid shortages, with predefined reorder points for each item.

Skills & Qualifications:

• Graduation in any field.
• Prior experience in Healthcare / Diagnostics industry preferred.
• Proven experience in BTL marketing, branding, and vendor management.
• Strong coordination and communication skills across internal teams and external partners.
• Proficiency in ROI analysis, reporting, and campaign performance tracking.
• Ability to plan and execute localized marketing activities to boost footfall.
• Understanding of digital reputation management (Google listings, reviews).
• Analytical mindset with attention to brand uniformity and cost control.

Job Types: Full-time, Permanent

Pay: From ₹35,000.00 per month

Benefits:

• Commuter assistance
• Health insurance
• Life insurance
• Provident Fund

Application Question(s):

• What is your current notice period (in days)?

Education:

• Bachelor's (Required)

Experience:

• Offline / BTL Marketing: 3 years (Required)

Work Location: In person