Digital Marketing Manager/ Assistant Manager

2 weeks ago


Navi Mumbai, Maharashtra, India Amity University Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Role & responsibilities

  • Develop, execute, and optimize paid media campaigns across platforms such as Google Ads, Facebook/Meta Ads, LinkedIn Ads, Instagram, YouTube, and programmatic networks.
  • Conduct keyword research, audience segmentation, and competitor analysis to inform campaign strategy.
  • Monitor campaign performance daily and adjust bids, targeting, and creatives to maximize ROI.
  • Collaborate with content creators and designers to produce engaging ad creatives and landing pages.
  • Track, analyze, and report on key performance metrics using tools like Google Analytics, Facebook Business Manager, and other analytics platforms.
  • Stay updated on the latest trends, tools, and best practices in digital advertising and marketing technology.
  • Manage budgets efficiently and forecast future campaign spends.
  • Work closely with marketing, sales, and product teams to align campaigns with business goals.
  • Bachelors degree in Marketing, Business, Communications, or related field.
  • Proven experience (2+ years) managing digital media campaigns.
  • Proficiency with digital advertising platforms (Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager).


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