Digital Marketing Manager/ Assistant Manager
2 weeks ago
Role & responsibilities
- Develop, execute, and optimize paid media campaigns across platforms such as Google Ads, Facebook/Meta Ads, LinkedIn Ads, Instagram, YouTube, and programmatic networks.
- Conduct keyword research, audience segmentation, and competitor analysis to inform campaign strategy.
- Monitor campaign performance daily and adjust bids, targeting, and creatives to maximize ROI.
- Collaborate with content creators and designers to produce engaging ad creatives and landing pages.
- Track, analyze, and report on key performance metrics using tools like Google Analytics, Facebook Business Manager, and other analytics platforms.
- Stay updated on the latest trends, tools, and best practices in digital advertising and marketing technology.
- Manage budgets efficiently and forecast future campaign spends.
- Work closely with marketing, sales, and product teams to align campaigns with business goals.
- Bachelors degree in Marketing, Business, Communications, or related field.
- Proven experience (2+ years) managing digital media campaigns.
- Proficiency with digital advertising platforms (Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager).
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