Area General Manager

About Us
Livspace is Asia's largest and fastest-growing home interiors and renovation platform. Leveraging its proprietary technology, the company delivers end-to-end home interior and renovation solutions, encompassing modular solutions, furniture, false ceilings, soft furnishings, décor, civil works, and more. The company serves homeowners across diverse market segments in India and Singapore.

Since the company was founded in 2015, Livspace has revolutionized a highly fragmented industry by setting new benchmarks in quality, innovation, and execution. To date, the company has successfully transformed the homes of over 100,000 satisfied customers through its presence in 80+ cities and 110+ Experience Centres.

Backed by marquee investors, the company's goal is to continue strengthening its dominance in India as an industry leader and the largest employer of interior designers. Livspace remains committed to redefining industry standards by introducing new products and services, enhancing site execution processes, improving manufacturing techniques, and ensuring seamless project delivery—all with the ultimate goal of turning homeowners' dreams into reality.

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Job Description
The Area General Manager (AGM) will play a pivotal role in expanding Livspace's franchise network across designated regions. The AGM will be responsible for identifying potential cities, strategizing franchise expansion and ensuring successful onboarding of franchise partners. This role requires a proactive individual who can lead, guide and train team members while building and nurturing relationships with potential franchise partners.

Key Responsibilities

• Market Identification & Strategy:
• Collaborate with the regional manager to identify high-potential cities for Livspace franchise expansion.
• Conduct detailed market research to analyse building material data and identify key growth opportunities.
• Team Management & Collaboration
• Manage & work closely with assigned team members to collect, analyse & call leads from potential areas.
• Provide guidance, training, and support to ensure alignment with Livspace's franchise selection criteria.
• Lead Generation & Meetings:
• Scrutinize and shortlist the potential franchise profiles that align with Livspace's standards.
• Oversee the scheduling and alignment of meetings with interested prospects in target areas.
• Area Visits & Prospect Engagement:
• Plan & execute weekly visits to potential franchise areas to understand market dynamics & strengthen connections.
• Personally pitch Livspace's franchise model to prospective partners, generating interest & driving conversions.
• Franchise Conversion & Onboarding:
• Facilitate the onboarding process by converting the right profiles into Livspace franchise partners.
• Ensure all necessary steps are completed to make new franchises operational and live within set timelines.
• Performance Management:
• Achieve franchise onboarding targets and ensure KPIs are met consistently.
• Regularly monitor progress and take corrective actions to address any challenges in franchise conversion.

Key Result Areas (KRAs)

• Successful onboarding of new franchise partners.
• Meeting and exceeding franchise onboarding targets.
• Ensuring timely completion of franchise operational setup.

Job Requirement

• Bachelor's Degree in Business, Marketing, or a related field (MBA preferred).
• 6-8 years of experience in business development, franchise operations, or sales.
• Proven track record in lead generation, partner onboarding, and target achievement.
• Strong leadership and team management skills.
• Excellent communication, negotiation, and interpersonal abilities.
• Willingness to travel extensively to meet prospects and explore new markets.