Digital Marketing Manager

8 hours ago

Greater Kolkata Area, India Roopya Full time ₹ 12,00,000 - ₹ 24,00,000 per year

As a
Digital Marketing Expert
at Roopya (a B2B fintech platform specializing in Lending-as-a-Service and credit analytics), you will be the chief architect of our online growth strategy. You will be responsible for driving high-quality inbound leads from Banks, NBFCs, Fintechs, and LSPs, and cementing Roopya's position as a thought leader in the digital lending infrastructure space.

This role requires a strategic mind, deep technical expertise, and a proven track record in B2B performance marketing.

Experience:
Minimum 5+ years of progressive experience in Digital Marketing, with significant experience in a B2B SaaS, FinTech, or technology-focused environment preferred.

Key Responsibilities (The Non-Negotiables)Strategy & Performance Marketing Leadership

  • Develop and Execute Strategy:
    Design, implement, and manage a robust, multi-channel digital marketing strategy to significantly increase brand visibility, drive qualified leads (MQL/SQL), and optimize the customer acquisition funnel for B2B financial institutions.
  • SEO/SEM & PPC Mastery:
    Own and optimize all Search Engine Marketing (SEM), Pay-Per-Click (PPC), and Search Engine Optimization (SEO) efforts. This includes deep keyword research, bid management, landing page optimization for conversion, and continuous A/B testing to reduce Cost Per Acquisition (CPA).
  • Data-Driven Decision Making:
    Define, monitor, and report on key digital marketing KPIs (e.g., traffic, conversion rates, cost per lead, ROI) using advanced analytics tools, providing clear, actionable insights to leadership.
  • Budget Management:
    Manage the digital marketing budget effectively, ensuring optimal allocation across channels to maximize return on ad spend (ROAS).

Content & Thought Leadership

  • Content Strategy Integration:
    Collaborate closely with the Content team to ensure all content (blogs, whitepapers, case studies) is strategically aligned with SEO goals and designed to nurture leads through the B2B sales cycle.
  • Web & UX Optimization:
    Continuously analyze website performance and user behavior to recommend and implement changes that improve User Experience (UX), site speed, and conversion rate optimization (CRO) across all digital assets.
  • Email & Marketing Automation:
    Oversee and optimize email marketing, marketing automation (e.g., HubSpot, Marketo), and lead nurturing programs to move prospects efficiently from awareness to sales readiness.

Required Skills & Qualifications

  • Education:
    Bachelor's degree in Marketing, Business, or a related field.
  • Proven Track Record:
    Demonstrable success in scaling digital marketing efforts and generating high-quality B2B leads for a SaaS or FinTech product.
  • Technical Expertise:
    Deep proficiency in:
  • Google Marketing Platform (Analytics, Ads, Tag Manager)
  • Advanced SEO tools (e.g., SEMRush, Ahrefs, Moz)
  • CRM and Marketing Automation Platforms (e.g., Salesforce, HubSpot, Marketo)
  • A/B Testing and CRO methodologies.
  • Analytical Prowess:
    Exceptional analytical skills with the ability to translate complex data into clear strategic recommendations. Bonus points for experience in predicting lead quality based on digital engagement data.
  • Industry Acumen:
    Familiarity with the FinTech, Lending, or Banking ecosystem is a significant advantage—you need to understand the problems Roopya solves for its customers.
  • Soft Skills:
    A self-starter with excellent written and verbal communication skills, comfortable presenting strategy and results to stakeholders.

  • Apply Now: Account Manager

    4 weeks ago

    Greater Kolkata Area, India Marketing Lab Full time

    About Marketing Lab: Marketing Lab is a team of unconventional, creative marketers based in New Town, Kolkata. We are looking for a dynamic and results-driven Account Management Executive to join our fast-paced performance marketing agency. The ideal candidate will be responsible for managing client relationships, developing digital marketing strategies, and...

  • Digital Marketing Internship in Kolkata

    1 hour ago

    Greater Kolkata Area, India Databazaar Digital Full time ₹ 2,00,000 - ₹ 6,00,000 per year

    We're looking for a Digital Marketing Intern to join our team at Databazaar Digital.This role is ideal for someone eager to gain hands-on experience across social media, SEO, email marketing, and performance campaigns — with a natural curiosity for using AI tools to make marketing smarter and faster.Key ResponsibilitiesAssist in developing and executing...

  • Digital Marketing Manager

    2 weeks ago

    Greater Kolkata Area, India Ripple Effect Full time ₹ 4,00,000 - ₹ 12,00,000 per year

    Company DescriptionRipple Effect is a digital marketing studio committed to helping brands gain an edge over their competitors. Our passion-driven work is dedicated to creating ripples of human exchange and joy by delivering measurable results to all our clients. We pride ourselves on providing better results over time, with each project creating a bigger...

  • Digital Marketing Manager

    2 days ago

    Greater Kolkata Area, India Nature Technologies Pvt Ltd Full time ₹ 8,00,000 - ₹ 12,00,000 per year

    Job Title: Digital Marketing ManagerLocation:Salt Lake, Sector V, KolkataExperience Required:Minimum 4 years of relevant experience in Digital Marketing (preferably with US clients)Employment Type:Full-timeAbout the RoleWe are looking for an experienced and strategicDigital Marketing Managerto lead our digital initiatives and drive measurable business...

  • Digital Marketing Trainer

    1 week ago

    Kolkata, India Academy of Digital Marketing Full time

    **Current Vacancy**: 2 **Qualification**: Graduate **Experience Required**: Minimum 2 years in this related field **Skill Required**: - Core knowledge in the field of Digital Marketing - Advanced research skills - Must be fluent in English(write, read and speak) - Adaptability skills - Enthusiasm for lifelong learning - Learning Management System - Be...

  • Digital Marketing Trainer

    1 week ago

    Kolkata, India Academy of Digital Marketing Full time

    **Current Vacancy**: 2 **Qualification**: Graduate **Experience Required**: Minimum 2 years in this related field **Skill Required**: - Core knowledge in the field of Digital Marketing - Advanced research skills - Must be fluent in English(write, read and speak) - Adaptability skills - Enthusiasm for lifelong learning - Learning Management System - Be...

  • Digital Marketing Manager

    1 week ago

    Kolkata, West Bengal, India Digital Wolf Full time ₹ 5,00,000 - ₹ 15,00,000 per year

    Company DescriptionAt Digital Wolf, we're a team of innovative and passionate digital marketers dedicated to helping businesses thrive in the online landscape. Our mission is to empower companies to reach new heights through tailored digital marketing strategies, cutting-edge technology, and a customer-centric approach. We believe in fostering growth and...

  • Account Manager

    3 weeks ago

    Kolkata, India Marketing Lab Full time

    About Marketing Lab: Marketing Lab is a team of unconventional, creative marketers based in New Town, Kolkata. We are looking for a dynamic and results-driven Account Management Executive to join our fast-paced performance marketing agency. The ideal candidate will be responsible for managing client relationships, developing digital marketing strategies,...

  • Account Manager

    2 days ago

    Greater Kolkata Area, India Marketing Lab Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    About Marketing Lab:Marketing Lab is a team of unconventional, creative marketers based in New Town, Kolkata. We are looking for a dynamic and results-driven Account Management Executive to join our fast-paced performance marketing agency.The ideal candidate will be responsible for managing client relationships, developing digital marketing strategies, and...

  • Digital Marketing Executive

    2 days ago

    Greater Kolkata Area, India IndoAge Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    We are a fast-growing marketing agency based out of Kolkata and are seeking a Digital Marketing Executive to join our team. In this role, you will be responsible for creating and executing digital marketing campaigns for our clients on Google and social media platforms like Facebook, Instagram, Twitter, LinkedIn, and more.Responsibilities:Plan, create, and...