Digital Marketing Manager

Job Title: Digital Marketing Manager

Location:
Salt Lake, Sector V, Kolkata

Experience Required:
Minimum 4 years of relevant experience in Digital Marketing (preferably with US clients)

Employment Type:
Full-time

About the Role

We are looking for an experienced and strategic
Digital Marketing Manager
to lead our digital initiatives and drive measurable business outcomes. The ideal candidate will have a proven track record of managing multi-channel digital marketing campaigns for
US-based clients
, with deep expertise in
PPC, Google Ads, Meta Ads, SEO, and Social Media Marketing (SSM)
.

This role requires a balance of strategic planning, team leadership, and hands-on execution. You will be responsible for building data-driven marketing strategies, managing client accounts, and optimizing campaigns to deliver strong ROI and brand growth.

Key Responsibilities

Digital Strategy & Leadership

• Develop and execute comprehensive digital marketing strategies aligned with business goals and client objectives.
• Plan and manage marketing budgets, forecast ROI, and ensure campaign profitability.
• Lead and mentor a small team of digital marketing specialists to deliver high-performance campaigns.
• Communicate effectively with US clients—handling strategy discussions, performance reviews, and campaign recommendations.

Performance Marketing (PPC, Google Ads, Meta Ads)

• Oversee and optimize paid campaigns on
  Google Ads, Meta Ads (Facebook & Instagram)
  , LinkedIn Ads, and other digital platforms.
• Implement advanced targeting, remarketing, and conversion optimization strategies.
• Analyze ad performance data and adjust bids, creatives, and landing pages to improve conversion rates and ROI.

Search Engine Optimization (SEO)

• Lead SEO strategy including keyword research, on-page and off-page optimization, and content planning.
• Supervise link-building efforts and technical SEO improvements.
• Monitor analytics and continuously enhance organic visibility and website rankings.

Social Media Marketing (SSM)

• Plan and execute social media campaigns to boost engagement, brand awareness, and lead generation.
• Monitor trends, manage content calendars, and ensure consistency of brand messaging across platforms.
• Track and report social media metrics and suggest performance-driven improvements.

Analytics & Reporting

• Use tools like
  Google Analytics 4, Meta Business Suite, Google Search Console, SEMrush/Ahrefs, and Data Studio
  to measure campaign effectiveness.
• Present detailed reports with insights, KPIs, and strategic recommendations to stakeholders and clients.
• Continuously identify opportunities for improvement through A/B testing and data analysis.

Content & Brand Coordination

• Collaborate with the creative and content teams to design effective marketing assets, ad creatives, and landing pages.
• Ensure that all digital content aligns with brand identity and campaign goals.
• Support in developing content strategies for blogs, email marketing, and lead nurturing campaigns.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum 4+ years of experience in Digital Marketing
  with hands-on management of
  US-based campaigns
  .
• Strong expertise in
  Google Ads, Meta Ads, SEO, and Social Media Marketing
  .
• Proficiency in tools such as
  Google Analytics (GA4), Google Tag Manager, Meta Business Suite, SEMrush/Ahrefs, Google Data Studio, HubSpot or similar CRM/automation tools
  .
• Strong analytical mindset with the ability to interpret data and translate it into actionable insights.
• Excellent client communication, leadership, and project management skills.

What We Offer

• Competitive salary with performance-based incentives.
• Opportunity to work on
  global campaigns for US clients
  .
• Professional development support and access to certifications.
• A collaborative and growth-oriented work environment that values innovation and performance.