Marketing & Communications Manager

2 weeks ago

Kanpur, Uttar Pradesh, India Scale Global Ventures Full time ₹ 9,00,000 - ₹ 12,00,000 per year

As the Brand Marketing & Communications Manager, you will serve as the central custodian of brand messaging, campaign assets, and omnichannel readiness for both Scale Global's internal brands and our client brands. You'll lead a small team of Brand Executives and collaborate with design, content, and regional marketing teams to bring go-to-market strategies to life across multiple channels and geographies.

This role combines strategic storytelling, toolkit development, cross-functional execution, and people leadership — ideal for someone who thrives at the intersection of brand-building and commercial activation.

Key Responsibilities:

Brand Messaging & Identity

  • Lead development of core messaging frameworks for Scale Global, Regnova, Gateway, and client brands
  • Translate brand strategy into launch-ready narratives and channel-specific content guidelines
  • Maintain brand voice and tone across all external touchpoints.

Toolkit & Campaign Asset Development :

  • Develop and oversee omnichannel brand toolkits
  • Sales & distributor decks Trade brochures and retail kits
  • WhatsApp & POS assets
  • E-commerce and retail content packs
  • Coordinate asset creation with design and content teams
  • Own brand asset library and update cycles.

Regional Enablement & Localization

  • Act as central SPOC for Gateway regional marketing teams
  • Oversee adaptation and rollout of brand assets across India, GCC, SEA, and CIS
  • Support regional teams with launch playbooks, usage guidance, and localized messaging
  • Track toolkit adoption, execution quality, and local feedback.

Team Leadership – Brand Executives

  • Lead and mentor a team of Brand Executives responsible for managing LaunchPilot and Scale360 client brands.
  • Allocate brand responsibilities, review outputs, and ensure delivery quality and timeliness
  • Support team development through structured reviews, brand playbooks, and feedback cycles
  • Build workflows and review systems to streamline toolkit deployment and campaign readiness.

Campaign Coordination & Visibility

  • Own brand content calendar in alignment with program and commercial priorities
  • Coordinate founder visibility efforts (decks, thought-leadership, media kits)
  • Support launches, investor moments, and cross-brand campaign events.

Required Skills & Experience

  • 5–7 years in brand marketing, communications, or omnichannel brand execution.
  • Experience managing junior marketers or brand executives.
  • Strong portfolio of brand toolkits, messaging frameworks, or campaign collateral
  • Skilled in stakeholder coordination and multi-brand, multi-market delivery
  • Excellent writing/editing skills and understanding of brand tone & storytelling

Preferable if you have:

  • Exposure to health, wellness, regulated services, or consumer trade brands

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