AdTech Strategist

3 days ago


Kanpur, Uttar Pradesh, India beBeeAdtech Full time ₹ 12,00,000 - ₹ 20,00,000
Job Title: AdTech Strategist

The ideal candidate will have a deep understanding of the programmatic ecosystem and be able to drive revenue growth by optimizing technology, integrations, and yield strategies.

Key Responsibilities:
  • Design and execute strategies to maximize yield across programmatic channels (open auction, PMP, programmatic direct)
  • Monitor eCPM, fill rates, ad load, and ad vital metrics to continuously improve monetization
  • Analyze inventory performance and recommend structural changes (floors, packaging, taxonomy)
  • Lead integration of SSPs, DSPs, ad exchanges, data partners, and header bidding solutions
  • Drive adoption of advanced AdTech solutions (Prebid, Open Bidding, server-to-server setups)
  • Ensure smooth technical setup, QA, and troubleshooting for all partners
  • Manage and optimize ad server configurations (Google Ad Manager or equivalent)
  • Develop scalable solutions for AMP, mWeb, and app monetization
  • Collaborate with product and engineering teams to implement new formats and platform improvements
  • Stay ahead of industry changes (Privacy Sandbox, identity solutions, supply path optimization)
  • Run controlled experiments (new formats, demand partners, floor strategies) and scale successful ones
Requirements:
  • 5–8 years of experience in AdTech, Programmatic Monetization, or Yield Management
  • Strong understanding of the programmatic ecosystem (SSPs, DSPs, ad exchanges, data partners)
  • Hands-on expertise with Google Ad Manager, Prebid, Open Bidding, and header bidding frameworks
  • Deep knowledge of AMP, mWeb, and app monetization dynamics
  • Strong technical and troubleshooting skills across integrations and platforms
  • Ability to work cross-functionally with product, engineering, and editorial teams
  • Proactive problem-solver who thrives in fast-paced, high-growth environments

This is an exciting opportunity for a skilled professional to make a significant impact in the world of AdTech.