
AdTech Strategist
3 days ago
Kanpur, Uttar Pradesh, India
beBeeAdtech
Full time
₹ 12,00,000 - ₹ 20,00,000
Job Title: AdTech StrategistThe ideal candidate will have a deep understanding of the programmatic ecosystem and be able to drive revenue growth by optimizing technology, integrations, and yield strategies.
Key Responsibilities:- Design and execute strategies to maximize yield across programmatic channels (open auction, PMP, programmatic direct)
- Monitor eCPM, fill rates, ad load, and ad vital metrics to continuously improve monetization
- Analyze inventory performance and recommend structural changes (floors, packaging, taxonomy)
- Lead integration of SSPs, DSPs, ad exchanges, data partners, and header bidding solutions
- Drive adoption of advanced AdTech solutions (Prebid, Open Bidding, server-to-server setups)
- Ensure smooth technical setup, QA, and troubleshooting for all partners
- Manage and optimize ad server configurations (Google Ad Manager or equivalent)
- Develop scalable solutions for AMP, mWeb, and app monetization
- Collaborate with product and engineering teams to implement new formats and platform improvements
- Stay ahead of industry changes (Privacy Sandbox, identity solutions, supply path optimization)
- Run controlled experiments (new formats, demand partners, floor strategies) and scale successful ones
- 5–8 years of experience in AdTech, Programmatic Monetization, or Yield Management
- Strong understanding of the programmatic ecosystem (SSPs, DSPs, ad exchanges, data partners)
- Hands-on expertise with Google Ad Manager, Prebid, Open Bidding, and header bidding frameworks
- Deep knowledge of AMP, mWeb, and app monetization dynamics
- Strong technical and troubleshooting skills across integrations and platforms
- Ability to work cross-functionally with product, engineering, and editorial teams
- Proactive problem-solver who thrives in fast-paced, high-growth environments
This is an exciting opportunity for a skilled professional to make a significant impact in the world of AdTech.